Showing 21 - 28 of 28
Sun setting on renowned print players
Business, Published on 25/12/2017
» Damrong Puttan did not think his romance-themed Koo Sang Koo Som, at one time a must-read magazine for most Thai households, would one day come to an end.
RS sees Channel 8 rising to challenge with premium content
Business, Nanat Suchiva, Published on 01/11/2017
» SET-listed RS Plc is hopeful of thriving in the crowded digital TV industry next year because of its new content line-up during the prime time period, and aims to raise its advertising rate by 40% .
Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
Documentaries make a comeback
Business, Nanat Suchiva, Published on 15/08/2017
» Amid proliferating singing contests and soap operas on Thai television, documentaries have a tougher road to luring audiences, let alone advertisers.
NBTC eases up pressure on OTT
Business, Komsan Tortermvasana, Published on 04/07/2017
» The national telecom regulator is pulling a U-turn on its registration rules as it tries to increase compliance of recalcitrant over-the-top (OTT) companies.
Workpoint TV surges in ratings
Business, Nanat Suchiva, Published on 10/03/2017
» Workpoint TV is on the rise as the channel's TV ratings in February overtook Channel 3 and Channel 7 during the prime time period in Bangkok, proving that its content creativity is a key to success amid tough competition.
RS, Unilever team up for music adverts
Business, Published on 16/09/2016
» SET-listed RS Plc has joined forces with Unilever Thai Trading to jointly launch a music marketing campaign to promote the latter's consumer products.
Asking better questions will elicit better answers
Business, Kriengsak Niratpattanasai, Published on 28/03/2016
» I believe Thailand could change for the better dramatically if we learned how to ask better questions. In that spirit, I'd like to begin today by asking three questions and offering some possible answers: