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Data legal upgrade sparks concerns
Business, Suchit Leesa-nguansuk, Published on 17/08/2021
» The upgraded regulation for the required retention of computer traffic data or log files that reach out to social media has sparked concerns about freedom of expression as it can lead to the unveiling of the identity of users on the platforms.
Fresh wave threatens media spending
Business, Suchit Leesa-nguansuk, Published on 17/04/2021
» Thailand's media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency.
Line, Workpoint launch combined rating format
Business, Suchit Leesa-nguansuk, Published on 24/05/2019
» Line Thailand and Workpoint Entertainment Plc have collaborated to introduce the "combined reach rating", a measure that combines user viewership of both online and offline platforms for advertising agencies to maximise ad spending and increase revenue sources for content owners.