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Published on 14/07/2023
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E-service tax law comes into force
Business, Published on 01/09/2021
» Thailand will enforce the e-service tax law from Wednesday, following in the footsteps of more than 60 countries around the globe which collect value-added tax (VAT) from foreign e-service operators reaping income in their territories.
Fresh wave threatens media spending
Business, Suchit Leesa-nguansuk, Published on 17/04/2021
» Thailand's media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency.
Dashing the gamer dream
Business, Published on 13/07/2020
» Game casters and e-sports players have become the careers young people dream of, and they follow up by training hard to achieve their goal. But the recent push for a new draft law governing the sector with an aim to protect children from violent games has caused panic throughout the industry.
Data-driven marketing advocates optimistic
Asia focus, Published on 29/07/2019
» Data-driven marketing is more than just a buzzword, but the way forward for companies in Asia and Thailand, says Otohiko Kozotsumi, the founder and chief operating officer of AnyMind Group, the Singapore-based operator of AdAsia Holdings.
From humble beginnings to app pioneer
Business, Sasiwimon Boonruang, Published on 17/11/2018
» Jin-woo Lee, an employee of South Korean search giant Naver Corp, the parent company of Line, was the first person to bring Line messaging to Thailand seven years ago, before the 3G network was even launched in the country. He had come a long way.
Sun setting on renowned print players
Business, Published on 25/12/2017
» Damrong Puttan did not think his romance-themed Koo Sang Koo Som, at one time a must-read magazine for most Thai households, would one day come to an end.
Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
NBTC eases up pressure on OTT
Business, Komsan Tortermvasana, Published on 04/07/2017
» The national telecom regulator is pulling a U-turn on its registration rules as it tries to increase compliance of recalcitrant over-the-top (OTT) companies.
Workpoint TV surges in ratings
Business, Nanat Suchiva, Published on 10/03/2017
» Workpoint TV is on the rise as the channel's TV ratings in February overtook Channel 3 and Channel 7 during the prime time period in Bangkok, proving that its content creativity is a key to success amid tough competition.