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BUSINESS

Why and how to protect your intellectual property

Business, Detlef Reis, Published on 31/08/2017

» In the last column, we discussed how investing in innovation pays dividends, and how much of a premium innovators (and their investors) can enjoy over their less innovative peers. That is, provided they've also secured the intellectual property rights of their innovations.

BUSINESS

Six questions to help you make the most of proprietary knowledge

Business, Detlef Reis, Published on 20/08/2015

» At the ISPIM Innovation Conference in Budapest two months ago, I participated in an interesting workshop entitled "Constructing the Open Innovation Manager: Renaissance 2.0". In an earlier article four weeks ago, I described the wide-ranging knowledge and skills that an open innovation manager needed to meet the challenging demands of this important position.

BUSINESS

The 'Secrets of creative genius (Part 1)

Business, Detlef Reis, Published on 23/05/2013

» Many businesses owe their success to a secret. Think of the recipe for Coca-Cola or Google's web page ranking algorithm. Likewise, many thinkers rely on secret formulas to help them "think different" and create great ideas.

BUSINESS

Sensing innovation [Part 1]

Business, Detlef Reis, Published on 16/02/2012

» 'The average human looks without seeing, listens without hearing, moves without physical awareness, inhales without awareness of odor or fragrance, and talks without thinking," said Leonardo da Vinci. Is this true of you, too? Recently, I've noticed that more and more, we are asked if Thinkergy has techniques centred on the five human senses. In response to this need, we have designed three new tools to address this and help our customers open up to the world of sensory innovation and understand why it offers new opportunities.