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Shopping for success
Asia focus, Erich Parpart, Published on 24/06/2019
» Pierre Poignant has been with Lazada since it began, and no one was surprised when he succeeded Lucy Peng as the CEO of Southeast Asia's leading e-commerce operator last year following its acquisition by China's Alibaba Group.
Social media a key to reaching Myanmar consumers
Asia focus, Erich Parpart, Published on 24/07/2017
» As social media gains popularity in Myanmar, more foreign companies are using it to reach consumers who go online for product information. However, marketing to Myanmar's growing consumer class has room for improvement.