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Inside Ferrari's Plan to Enter the Electric-Vehicle Market
Business, Published on 02/08/2022
» Ferrari NV has been making luxury sports cars in the same factory in northern Italy for 75 years. The company's hometown, Maranello, holds almost mythical status for motorheads, and is a pilgrimage destination for Ferrari owners and aspirational owners who arrive by the thousands every year.
Luxury Car Makers Drive Formula One to Survive
Business, Published on 27/06/2022
» Formula One motor racing might be just the kind of noisy marketing tool luxury car makers need in the hush of the electric era.
Supercar makers neglect women at their peril
Published on 19/05/2015
» JONA, SWITZERLAND — Supercar makers are like teenage boys at a high school dance, according to business consultant Belinda Parmar. They don't have a clue how to speak to women.