Showing 1 - 10 of 176
Shopee cultivating savings for consumers
Business, Suchit Leesa-nguansuk, Published on 19/04/2023
» E-marketplace Shopee Thailand continues to invest in marketing activities, user experience and tools for sellers, while tapping cross-border sales and live selling to maintain its growth momentum amid economic challenges.
Lazada chief sets out growth plans for Thailand
Business, Suchit Leesa-nguansuk, Published on 27/03/2023
» We want to be "customer obsessed" rather than "competition obsessed", according to the priority outlined by Lazada Thailand chief executive Werapong Goo.
E-commerce sector enters the next phase
Business, Suchit Leesa-nguansuk, Published on 20/03/2023
» Thailand's e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.
Media spending growth seen easing to 5%
Business, Suchit Leesa-nguansuk, Published on 01/03/2023
» The rebound in the tourism industry and political parties' campaign spending ahead of the general election are the factors driving media spending in Thailand this year, says Pawat Ruangdejworachai, chief executive of creative agency Media Intelligence Co.
Thai Mice sector forecast to generate $12bn by 2027
Business, Suchit Leesa-nguansuk, Published on 19/11/2022
» Thailand has the potential to become the Asean hub of Mice (meetings, incentives, conferences and exhibitions), with the country's industry forecast to reach US$12 billion by 2027, buoyed by world-class venues and its multicultural nature, according to global event organiser RX.
Line eyes new tools and features to push up sales
Business, Suchit Leesa-nguansuk, Published on 10/11/2022
» Line Thailand is rolling out various tools and features for targeted advertising, aimed at increasing opportunities for merchants to enhance their sales revenue with better cost optimisation.
HMD introduces Nokia's eco-friendly smartphone
Business, Suchit Leesa-nguansuk, Published on 24/10/2022
» HMD Global, the exclusive licensee for Nokia-branded smartphones and accessories, has launched a new smartphone model as the first eco-friendly handset in Thailand to catch a global trend.
Shift from promotions to profit
Business, Suchit Leesa-nguansuk, Published on 17/10/2022
» After a decade of fierce battle in the e-commerce industry, offering huge promotions, subsidies and discount campaigns, the competition is expected to cool down as operators focus on profit and sustainable growth instead of burning cash to attract users.
Online retail giants ramp up promotional campaigns
Business, Suchit Leesa-nguansuk, Published on 07/09/2022
» The battle between e-marketplaces Lazada and Shopee is heating up as they both launch new marketing campaigns to attract spending from online shoppers and capitalise on the growing sector.
Retail e-commerce to hit B4tn in 2025
Business, Suchit Leesa-nguansuk, Published on 26/08/2022
» Thailand's retail e-commerce market is expected to reach 4 trillion baht in 2025, up from 817 billion this year, while online sales through virtual space, known as meta-commerce, is tipped to be a future trend, says Kulthirath Pakawachkrilers, newly appointed president of the Thai e-Commerce Association (Theca).