Showing 1 - 6 of 6
Should you innovate with your customers? (part 1)
Business, Detlef Reis, Published on 19/09/2020
» To what extent should innovators listen to customers' ideas and suggestions? There are proponents and opponents of involving customers in innovation endeavours. In the first of this two-part series, we'll hear from each camp and explore different situations that may influence their arguments. The second part will propose some possible solutions to reconcile the different views.
Building a well-balanced innovation team
Business, Detlef Reis, Published on 06/11/2019
» Have you ever been part of an innovation project team? How effectively did you and your colleagues resolve your innovation challenge? And how enjoyable was your creative teamwork?
Why and how to protect your intellectual property
Business, Detlef Reis, Published on 31/08/2017
» In the last column, we discussed how investing in innovation pays dividends, and how much of a premium innovators (and their investors) can enjoy over their less innovative peers. That is, provided they've also secured the intellectual property rights of their innovations.
How to put the right people into the right job
Business, Detlef Reis, Published on 13/04/2017
» Wouldn't it be great if all your new recruits fit perfectly into the vacant positions you wanted them to fill? And if everyone on a team worked in a role that allowed them to let their talents shine and played on their strengths, while others compensated for any weaknesses?
How to innovate with a human touch
Business, Detlef Reis, Published on 12/11/2015
» What is the smallest common denominator that you, I and all other readers of this article have in common? We're human. Being human means we all share a set of human wants and needs, values and emotions that represent the essence of humanness. Let's discuss how we may create more meaningful innovations by playing on the human factor.
Escaping the commodity trap through customer experience design
Business, Detlef Reis, Published on 31/07/2014
» Have you noticed that your profit margins are dropping? Is competitive pressure transforming your once-unique products and services into commodities? What can you do about this? General Electric chief executive Jeffrey Immelt once said, “Managing innovation better may be the only way out of the abyss called commodity hell.”