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Guru's Weekly Buzz: July 4-10
Guru, Published on 04/07/2025
» Guru By Bangkok Post's pick of the most exciting products, activities, food and travel to indulge in.
ThirdHome targets branded residences for growth in Thailand
Business, Kanana Katharangsiporn, Published on 01/07/2025
» ThirdHome, a luxury home exchange club for second-home owners, aims to persuade branded residences in Thailand to join its network amid a sluggish property market, with the goal of doubling its Thai properties to 100 by the end of 2025.
Lunique Launches Banyan Branded Residences in Pattaya
Published on 10/06/2025
» Lunique Real Estate Co., Ltd., a leading luxury property developer catering to the new generation, has officially broken ground on Skypark Lucean Jomtien Pattaya, a high-end sea-view condominium and the first branded residence in Pattaya under the Banyan Group.
RML Names Patee Sarasin as New Chairman
Published on 02/05/2025
» Raimon Land Public Company Limited (RML) has announced the appointment of Mr. Patee Sarasin as Chairman of the Board of Directors, effective immediately. The decision was approved during the company’s Board of Directors’ Meeting No. 5/2025, held on May 2, 2025.
Distinctive Highlights of The Only Thai Branded Residence: The Residences at Dusit Central Park
Published on 30/04/2025
» The concept of branded residences, a property development model paired with exceptional services, has become a hallmark of world-class real estate projects. Designed to meet diverse lifestyle needs of high-net-worth individuals (HNWIs) as a growing consumer segment, branded residences are rooted in history. The idea became widely known in 1927 during America’s economic heyday when a New York’s luxury apartment, The Sherry Netherland, distinguished itself by offering hotel-style management and services tailored to its residents' needs, paving the way for the branded residences we know today. According to CBRE Global, branded residences go beyond revenue strategies in real estate; they leverage brand equity to drive project sales. Developers collaborate with brands, ranging from luxury hotels to fine jewellery, to craft and deliver elevated living experiences through unparalleled quality, design, and services inherent to the brands. This approach not only meets the needs of discerning clients but also enhances property value by 25-30%. Moreover, luxury branded residences have shown remarkable growth across regions, with a 36% increase in Asia-Pacific (APAC), 77% in Europe, the Middle East, and Africa (EMEA), and 46% in the Americas, reflecting the surging global demand for such projects.
Green and grey
Life, Parisa Pichitmarn, Published on 25/04/2025
» The hotel founding family's fingerprints are all over the Aman Nai Lert Bangkok. Quite literally. But it's done so in the most magnificent and tasteful way possible. Before arriving at their suites, guests must pass a double-floored atrium, fitted with a stillwater black pool and white boulder oasis that ticks all the boxes of a Zen rock and sand garden. Towering over this peaceful cocoon are discreet but impressive plaster panels textured with curving stripes. These are not sand dune lines, but Thanphuying Lursakdi Sampatisiri's enlarged fingerprints -- a tribute to the hotel founder's grandmother and forward-thinking matriarch that has shaped Bangkok's Nai Lert Park today.
Fashion brand set to launch Phuket estate
Business, Kanana Katharangsiporn, Published on 09/04/2025
» Etro, the Italian luxury fashion house, is set to launch its first branded residence in Thailand, which is its second development model of this type worldwide.
Guru's Weekly Buzz: March 21-27
Guru, Published on 21/03/2025
» Guru By Bangkok Post's pick of the most exciting products, activities, food and travel to indulge in.
Dusit Thani to develop B2bn Hua Hin branded residence
Business, Kanana Katharangsiporn, Published on 20/03/2025
» SET-listed hospitality firm Dusit Thani is developing 114 rai of land in Hua Hin, home to the Dusit Thani Hua Hin hotel, for a branded residence with 96 units worth 2 billion baht, offered under a 60-year leasehold agreement.
Frasers targets luxury housing
Business, Kanana Katharangsiporn, Published on 19/03/2025
» Developer Frasers Property (Thailand) Plc (FPT) plans to launch a branded residential project on Lang Suan Road and housing units in an industrial estate in Bang Na over the next few years, driven by strong demand in the luxury and industrial sectors.