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Search Result for “brand”

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THAILAND

Mister Donut Unveils New Lifestyle Concept Store

Published on 10/10/2025

» Mister Donut, Thailand’s favourite donut brand for over 40 years and the nation’s No.1 donut leader under Central Restaurants Group (CRG), is setting a new benchmark in Thailand’s donut industry with the launch of its first Mister Donut New Concept Store on the 3rd floor of Central Pinklao. 

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THAILAND

Thailand Privilege Appoints ‘Apo’ as Global Brand Ambassador 

Published on 10/10/2025

» Thailand Privilege Card Co., Ltd., the operator of the Thailand Privilege Membership Card under the Tourism Authority of Thailand (TAT), has announced new marketing strategy featuring celebrated actor and model “Apo” Nattawin Wattanagitiphat as its first ever Global Brand Ambassador in 22 years. Apo will represent Thailand’s premier luxury lifestyle and highlight the exclusive benefits of the Thailand Privilege Card in a newly released commercial designed to attract high net worth individuals (HNWIs) to live, invest and thrive in Thailand. 

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THAILAND

True Unifies Network Power with ‘One Network’ Integration 

Published on 10/10/2025

» The “One Network” strategy sets a new industry benchmark for Thailand’s telecommunications sector, delivering a unified, high-performance network that enhances the digital experience for customers. By integrating the strengths of both True and dtac, True Corporation has created a nationwide network that offers superior speed, coverage, and reliability. 

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THAILAND

Bangkok Film Festival Spotlights Cinema as Soft Power 

Published on 10/10/2025

» Amid rapid changes in technology and audience behaviour that continue to challenge the entertainment industry, the Bangkok International Film Festival 2025 returns in full force. The festival serves as a major platform connecting filmmakers, investors, distributors, and audiences through diverse activities, including international film screenings and “Talad Nang,” a key marketplace where content creators can meet producers, distributors and investors from Thailand and abroad. This year’s highlight is a collaboration with BrandThink to organise a series of seminars led by experts, exploring cinema’s evolving role as soft power. The discussions highlight how film is not just a source of entertainment, but a strategic driver of the economy, culture, and communication. They also open perspectives on how Thai content can expand to the global stage, inspire audiences, and fuel long-term growth in the creative economy. 

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THAILAND

Celestial Elegance Returns in the New PrimaLuna 

Published on 10/10/2025

» In a graceful evolution of a beloved classic, Longines introduces the newly redesigned PrimaLuna collection—a tribute to femininity, elegance, and the enduring beauty of the moon. 

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THAILAND

TOA x SPARTAN Launch Thailand’s First-Ever World-Class Obstacle Race Festival in the Heart of Bangkok

Published on 10/10/2025

» Marking a new milestone in Thailand’s sporting history, the world-renowned obstacle race festival Spartan Race made its Bangkok debut with the “TOA SPARTAN BKK CHALLENGE 2025” at Parc Paragon. Hosted by TOA Paint (Thailand) Public Company Limited (TOA) as the main sponsor in collaboration with Spartan Race Thailand, the event brought an exhilarating taste of the global competition to the capital with six intense obstacle challenges designed to test strength, agility, and determination. 

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THAILAND

Beyond Green: Sustainability as Business Survival Strategy 

Published on 10/10/2025

» “Sustainability, strategy, and risk are three dimensions of the same thing — the longevity of business. Sustainability for us is not only about environmental protection; it’s really about the survival of the business together with our stakeholders,” said Tongjai Thanachanan, Executive Vice President and Chief Sustainability and Strategy Officer of ThaiBev, during the “Sustainability as an Engine for Growth” forum at Sustainability Expo 2025 (SX2025) at the Queen Sirikit National Convention Centre. 

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GENERAL

Virtual banks to bolster financial inclusion

Business, Somruedi Banchongduang, Published on 10/10/2025

» Virtual banks are 10 times more likely to reach untapped retail customers than traditional banks, improving the country's rate of financial inclusion, say new industry players.

OPINION

Can ethical supply chains survive tariffs?

Oped, Published on 10/10/2025

» Recent geopolitical developments have underscored the fragility of global supply chains, reminding businesses in constantly evolving sectors like consumer goods and fashion that the strength of supplier relationships is one of the few persistent sources of resilience. Maintaining such relationships through responsible purchasing is not only ethical but strategically necessary.

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LIFE

Crème de la crème

Life, Kanokporn Chanasongkram, Published on 10/10/2025

» More leading brands are now on board with Central Department Store in evolving its annual watch fair, enriching the variety from three-hand models to sophisticated timepieces.