Showing 1 - 3 of 3
Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
Scholar for life
Asia focus, Nareerat Wiriyapong, Published on 16/10/2017
» I met Prof Dr Satya Vrat Shastri on the evening of Sept 26 for an interview at Chulalongkorn University in Bangkok. A day earlier, the renowned Sanskrit scholar had had lunch with Her Royal Highness Princess Maha Chakri Sirindhorn, when he reminded his former Sanskrit student about his birthday on Sept 29.
World of Wellness
Asia focus, Published on 03/08/2015
» Immerse yourself in a milky, floral bath amid soft music, enjoy a massage with aromatic herbal oils to relax your muscles, or open up your pores and rejuvenate your skin in a sauna. The choices are endless in the growing world of wellness spas and resorts. With more than 100 million trips taken every year, wellness tourism is booming in Asia Pacific.