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Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
Stay ignorant or learn some history
Life, Suwitcha Chaiyong, Published on 11/02/2019
» A couple of weeks ago, Pichayapa "Namsai" Natha, a member of BNK48, became a hot topic on social media when she wore a T-shirt bearing the Nazi swastika during a concert rehearsal. Following the ensuing uproar, the singer publicly apologised in tears, admitting she'd made a mistake, and had been ignorant of what the image symbolised.