Showing 1 - 4 of 4
Combating synthetic identity fraud
Business, PwC Thailand, Published on 08/05/2017
» While Thailand is on track to fully adopt Europay, MasterCard and Visa chip cards (EMV) by the end of 2019, bankers are anxiously anticipating a new dawn of online fraud triggered by identity and card-not-present transaction scams, as well as so-called sleeper fraud and account takeover. Lessons learned from early adopters such as the UK, Australia, and Canada shows a sharp decline in counterfeit card fraud. But the good news ends there. Application fraud and online fraud increased by 80-100% in a three-year period following EMV; and since EMV launched in the US through the last quarter of 2016 e-commerce fraud rose 42%.
Winning in maturing markets will require new models
Business, PwC Thailand, Published on 13/03/2017
» At the start of 2016, many commentators expressed declining optimism about emerging markets, in particular China, Brazil, Russia and Southeast Asia, amid a drop in economic performance and weaker growth predictions. In reality, what affected emerging markets was a mix of domestic and external factors that, when taken individually, were not unusual, but when they occurred simultaneously had a dramatic impact.
Market listing under the pride of the provinces'
Business, PwC Thailand, Published on 29/05/2013
» Why have local corporations become so interested in listing on the Thai stock market in recent years? The "Pride of the Provinces" programme is one of many reasons even though listing on the Stock Exchange of Thailand (SET) or the Market for Alternative Investment (MAI) under the programme project requires significant effort.
Social media are here to stay. Do you have a strategy?
Business, PwC Thailand, Published on 11/12/2012
» No business can deny the power of social media. Social networking has emerged as the dominant cultural phenomenon of the digital era. It's not about businesses selling products, promoting the company message or sending out data over a one-way communication channel. Consumers are in charge, talking about those businesses _ and their products, services, employees, performances and reputations _ across social networks in billions of chats, blogs and emails.