Showing 81 - 90 of 158
Marketers should put their trust in innovators
Business, Detlef Reis, Published on 19/03/2015
» 'Business has only two functions — marketing and innovation," American management consultant, educator and author Peter Drucker once said, and he was right, although I would reverse the order, as innovation must create the products to be marketed. But helping marketers with innovation has shown me that marketers think like Drucker, with marketing being primary and innovation secondary.
The typology of ideas, or how ideas are made
Business, Detlef Reis, Published on 05/03/2015
» An idea is an idea, isn't it? Well, ideas have more nuances than meet the eye at first glance. When business people aim at producing new ideas for a challenge they face in their business, say developing a new product, they often talk about ideas in an undifferentiated fashion. In reality, ideas come in many different facades and vary in their degree of maturity and elaboration, meaning and feasibility among other factors.
Creativity in the Year of the Sheep (or Goat, or Ram)
Business, Detlef Reis, Published on 19/02/2015
» Gong Xi Fa Cai — Happy Chinese New Year! Today is the start of the Year of the Sheep — or maybe the Goat or the Ram. A ram is just a male sheep, but goats are as different from sheep as lions are from tigers. Goats have beards, while sheep have manes. Sheep prefer to eat ground cover such as grass, but goats prefer to eat higher foliage. Goats are more individual and curious, but sheep stay put in their flock. So is this the Year of the Sheep (or Ram) or of the Goat? The Chinese character is ambiguous, so it depends on which tradition you choose to follow. I’ll choose sheep, as I find thinking about them more stimulating. What do sheep have to teach us?
Stop copying and start creating
Business, Detlef Reis, Published on 05/02/2015
» 'The 'surplus society' has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality," Kjell Nordstroem and Jonas Ridderstrale said in their book Funky Business. Can a company expect extraordinary results if what they do is what other companies ordinarily do?
Let it go: How to unclutter your life
Business, Detlef Reis, Published on 22/01/2015
» 'The beginning of a circle is also its end", the ancient-Greek philosopher Heraclitus of Ephesus said. The new year ends one cycle but begins another. Is this not the perfect time to let go of the old in favour of the new? Doing so can reconnect you to your creative self.
Losing the winning edge with innovation fatigue
Business, Detlef Reis, Published on 08/01/2015
» While attending the Ispim Asia-Pacific Innovation Forum 2014 in Singapore a few weeks ago, I participated in a roundtable discussion with the intriguing title "Are executives suffering from innovation fatigue?"
Emerging innovation trends in Asia and the world
Business, Detlef Reis, Published on 18/12/2014
» Last week, I attended the Asia-Pacific Innovation Forum hosted by the International Society for Professional Innovation Management (ISPIM) in Singapore. A worldwide network of innovation management professionals, the ISPIM (www.ispim.org) builds bridges between academic researchers, industry experts and intermediary organisations. I always come away from events such as this with new ideas and inspirations, and this one was no different.
How to write a good creative brief
Business, Detlef Reis, Published on 04/12/2014
» If you want to get creative professionals talking, ask them about the quality of the creative briefs they receive from their clients — when they receive one at all. The briefs they get are often misleading, self-contradictory and useless. Without a good brief, these people cannot do their best work for you. How can you write a good brief that will inspire them?
Archetypes and your brand
Business, Detlef Reis, Published on 20/11/2014
» Have you ever noticed that some people you meet remind you of others you have known? That character types recur in myth and the narrative arts? These character classes are called archetypes, and you can use them to learn about yourself as well as your brand.
Taking the long view of one's life
Business, Detlef Reis, Published on 06/11/2014
» What will you do today? Will it move you towards your goals? More importantly, do you have a clear vision of your future? Do you have a plan, not only for the next five or 10 years but for the decades to come? After all, if we all survive the next few decades, medical advances promise to prolong our lives substantially.