Showing 1 - 10 of 12
How to ride the post-Covid wave
Business, Published on 16/10/2020
» Covid-19 has transformed the world. As uncertainties multiply, brands and businesses must learn to navigate uncharted waters in rapid cycles. To inspire businesses to move forward, however daunting the outlook may seem, the Bangkok-based marketing agency Head100 offers perspectives on possible pathways to reimagining the "next normal" -- be it old or now.
Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
Analysts see limited impact from trans fat prohibition
Business, Pathom Sangwongwanich, Published on 18/07/2018
» The recent regulation prohibiting the production, import and distribution of trans fat-filled food could have a minor effect on profits for SET-listed companies operating bakery and food businesses as they could switch to substitute ingredients, say analysts.
Facing the trans fat ban
Business, Pitsinee Jitpleecheep, Published on 17/07/2018
» Bakery and fast food companies are ready to comply with the Public Health Ministry's new regulation to ban the production, import and distribution of food containing trans fats.
Experts urge use of online tools
Business, Suchit Leesa-nguansuk, Published on 13/07/2018
» Thai businesses should understand customer preferences, have a target group of users and use online marketing and social media to empower cross-border trade opportunities in China and India, says business ad tech experts.
Women on wheels delivering change in India
Asia focus, Narendra Kaushik, Published on 04/09/2017
» When Parvati Kumari, 21, went out to deliver KFC chicken for the first time to a house in Lucknow in March, she was scared and nervous.
Beacon of hope
Asia focus, Published on 24/07/2017
» Sitting down with Hyeonseo Lee at a coffee shop in the Jongno district of central Seoul, one can easily understand why anyone who doesn't know her would mistake her for someone from the upper echelons of South Korean life.
Social media a key to reaching Myanmar consumers
Asia focus, Erich Parpart, Published on 24/07/2017
» As social media gains popularity in Myanmar, more foreign companies are using it to reach consumers who go online for product information. However, marketing to Myanmar's growing consumer class has room for improvement.
He's lovin' it
Business, Pitsinee Jitpleecheep, Published on 06/05/2017
» Hester Chew calls himself "Thaiporean", a Singaporean who has lived and worked in Thailand half his life.
KFC's secret recipe might not be so secret anymore
Business, AFP, Published on 26/08/2016
» Is the secret KFC recipe a secret no more? KFC heavily publicises its secret recipe, insisting it's kept safely in a vault and transported in an armored truck.