Showing 21 - 30 of 40
Data-driven marketing advocates optimistic
Asia focus, Published on 29/07/2019
» Data-driven marketing is more than just a buzzword, but the way forward for companies in Asia and Thailand, says Otohiko Kozotsumi, the founder and chief operating officer of AnyMind Group, the Singapore-based operator of AdAsia Holdings.
NBTC readies ratings system for August launch
Business, Komsan Tortermvasana, Published on 17/07/2019
» The broadcasting regulator plans to unveil a new system for TV viewership ratings in August that will combine traditional forms of viewership with the more modern digital and on-demand channels, partly as a way of boosting ad revenue in the struggling digital TV industry.
Leaning in to lead
Asia focus, Tanyatorn Tongwaranan, Published on 03/06/2019
» An extremely exuberant executive appears before me in a cream-coloured tweed jacket and neon-pink pants. She is petite but her upbeat and outspoken manner commands the spotlight instantly. A gleaming smile and frequent laughter mark a down-to-earth personality.
Line, Workpoint launch combined rating format
Business, Suchit Leesa-nguansuk, Published on 24/05/2019
» Line Thailand and Workpoint Entertainment Plc have collaborated to introduce the "combined reach rating", a measure that combines user viewership of both online and offline platforms for advertising agencies to maximise ad spending and increase revenue sources for content owners.
Campaign trail blues
Asia focus, Narendra Kaushik, Published on 13/05/2019
» Rajesh Agarwal recalls the 1980s with fond nostalgia. Whenever Indians went to the polls back then, business was brisk for the co-owner of Chhagan Lal & Sons, an international promotional merchandise company based in Jaipur.
From humble beginnings to app pioneer
Business, Sasiwimon Boonruang, Published on 17/11/2018
» Jin-woo Lee, an employee of South Korean search giant Naver Corp, the parent company of Line, was the first person to bring Line messaging to Thailand seven years ago, before the 3G network was even launched in the country. He had come a long way.
BEC-Tero: Industry unity key
Business, Nanat Suchiva, Published on 04/07/2018
» Business diversification is a path to success, but sustainable growth by using online expertise to help other media operators is more important, says BEC-Tero Entertainment.
Making Zense of the digital landscape
Business, Nanat Suchiva, Published on 29/06/2018
» After eight years in the game, Zense Entertainment Co, a TV content provider and producer, says that being a quality content provider is never easy. Learning and developing from international content providers is the only way to rise above the competitive fray.
Sun setting on renowned print players
Business, Published on 25/12/2017
» Damrong Puttan did not think his romance-themed Koo Sang Koo Som, at one time a must-read magazine for most Thai households, would one day come to an end.
RS sees Channel 8 rising to challenge with premium content
Business, Nanat Suchiva, Published on 01/11/2017
» SET-listed RS Plc is hopeful of thriving in the crowded digital TV industry next year because of its new content line-up during the prime time period, and aims to raise its advertising rate by 40% .