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Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
E-commerce made easy on 11street
Business, Sasiwimon Boonruang, Published on 01/07/2017
» South Korea-based 11street has spread its wings to capitalise on huge e-commerce opportunities in Thailand, where the penetration rate is a mere 1% of the retail industry.