Showing 31 - 40 of 71
Workpoint TV surges in ratings
Business, Nanat Suchiva, Published on 10/03/2017
» Workpoint TV is on the rise as the channel's TV ratings in February overtook Channel 3 and Channel 7 during the prime time period in Bangkok, proving that its content creativity is a key to success amid tough competition.
O Shopping to broaden base
Business, Nanat Suchiva, Published on 28/02/2017
» GMM CJ O Shopping is overhauling its marketing policy in an effort to increase its revenue to 2.3 billion baht through a wider customer base.
Playing the part
Business, Nanat Suchiva, Published on 11/02/2017
» Piyarat Kaljaruek, vice-president of Kantana Group Plc, has had a long day working on The Face Thailand season 3 auditions at his studio in Bangkok's Ratchadaphisek area.
Digital TV ad spending to rise 50%
Business, Nanat Suchiva, Published on 26/01/2017
» Advertising spending on digital TV will surge by 50% to 30 billion baht this year on the back of stronger content from the top five channels, says marketing and media company Mindshare Thailand.
Mono29 expanding content
Business, Nanat Suchiva, Published on 10/01/2017
» Mono Broadcasting Co, the operator of Mono29 Channel, plans to invest 900 million baht to enhance its content to include more international TV series, films and basketball matches, to expand its audience base this year.
Go for target audience for success, operators told
Business, Nanat Suchiva, Published on 03/01/2017
» Clear channel positioning and correct content for target audiences are the key to success for digital TV operators amid intense competition, said Kematat Paladesh, president of Bangkok Media and Broadcasting Co, operator of PPTV.
Channel 8 sets sights on mass market
Business, Nanat Suchiva, Published on 14/12/2016
» SET-listed RS Plc has adjusted its strategy for Channel 8 to focus on the mass market after a sharp fall in ad spending for all media outlets in the first 10 months of the year.
One Channel taps Lazada, Like 103 FM
Business, Nanat Suchiva, Published on 01/12/2016
» GMM Grammy Plc's One Channel is teaming up with e-commerce platform Lazada and Like 103 FM radio to drive its audience base to 2 million by next year.
Digital TV begins to see recovery
Business, Nanat Suchiva, Published on 19/11/2016
» Listed digital TV operators are seeing signs of improvement in as their financial results picked up in the third quarter amid stronger channel positioning.
'Thailand Tatler' builds up social media
Business, Nanat Suchiva, Published on 18/11/2016
» Thailand Tatler, an English-language lifestyle magazine owned by Blue Mango Publishing Co, is expanding to cover various platforms and broaden its audience base.