Showing 51 - 60 of 353
Ad spending tumbles 2% in January
Business, Published on 16/02/2017
» Advertising spending on all media outlets fell by nearly 2% year-on-year to 8.07 billion baht in January, says Nielsen Thailand.
Digital TV ad spending to rise 50%
Business, Nanat Suchiva, Published on 26/01/2017
» Advertising spending on digital TV will surge by 50% to 30 billion baht this year on the back of stronger content from the top five channels, says marketing and media company Mindshare Thailand.
Ad spending down 12% amid struggling economy
Business, Published on 11/01/2017
» Advertising spending on all media outlets last year fell nearly 12% to 108 billion baht due to the economic slowdown and weak consumption.
Rocky road for media industry
Business, Krissana Parnsoonthorn, Published on 03/01/2017
» The landscape of the Thai media industry is changing significantly with traditional media, especially the print segment, struggling to survive after the rise of online media.
Survival of the fittest
Business, Nanat Suchiva, Published on 03/01/2017
» Time has separated the wheat from the chaff in the digital TV industry.
Ad spending expected to rise as economy lifts
Business, Nanat Suchiva, Published on 03/01/2017
» Total advertising spending on all media outlets is forecast to improve in 2017, driven by the economic rebound, massive investment in infrastructure megaprojects and the planned election.
Ad spending nosedives
Business, Published on 10/12/2016
» Ad spending in November fell by 4.54 billion baht versus the same month last year, says Nielsen Thailand.
Toshiba aims for sales growth in 2017
Business, Pitsinee Jitpleecheep, Published on 25/11/2016
» Toshiba Thailand Co, the distributor of Toshiba electrical appliances, expects to resume sales growth in fiscal 2017 after facing flat sales for two years amid the slowing economy.
Ad spending falls by 45%
Business, Post Reporters, Published on 12/11/2016
» Advertising spending on all media outlets fell by 45% year-on-year in October due to the period of mourning.