Showing 1 - 10 of 937
Asian shares decline as US rate-cut hopes dim
Business, Published on 25/05/2024
» RECAP: Asian stocks tracked Wall Street lower in response to more economic data that signalled the US Federal Reserve might keep interest rates on hold for most of this year. Regional currencies also took a hit as dollar strength persisted.
Asia-Pacific marketers' hike in ad spend bests other regions
Business, Suchit Leesa-nguansuk, Published on 18/05/2024
» Despite global economic challenges, Asia-Pacific marketers plan to increase product promotion, mainly on social media, while reducing their brand-building budget, according to the 2024 Nielsen Global Annual Marketer Survey.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
YDM urges digital marketers to use AI to target key customers
Komsan Tortermvasana, Published on 17/04/2024
» Automated personalised contextual marketing using artificial intelligence (AI) is a key strategy in the Thai digital market that could foster organisational efficiency across various functions, according to digital marketing agency YDM Thailand.
Digital ad growth to slow to 8% in 2024
Published on 27/03/2024
» The growth of digital advertising in Thailand is expected to slow to 8% this year, reaching 31 billion baht in value terms, compared with double-digit growth in 2023, with TikTok moving up from sixth to third place, trailing Facebook and Instagram under Meta as well as YouTube.
Grab targets substantial growth in 2024
Business, Suchit Leesa-nguansuk, Published on 27/03/2024
» Grab Thailand aims for a double-digit growth rate in 2024 after reaching profitability for the second consecutive year in 2023.
Staying afloat in a turbulent market
Business, Molpasorn Shoowong, Published on 23/03/2024
» With tourists from around the world flocking back to Thailand, tourism operators are competing by upgrading their quality and offering unique services to capture strong demand.
Rethinking "Gamer" Label in Thailand's Gaming Scene
Published on 21/03/2024
» Omnicom Media Group Asia Pacific's (OMG APAC) latest study, ‘Unlocking Gamers in Asia Pacific’, shows that only 40% of 916 Thai respondents consider themselves 'gamers'. This contrasts with other APAC nations like Singapore, Vietnam, Malaysia, the Philippines, and Indonesia, where a majority embrace the label.
The sea changes that are upending advertising
Business, Published on 02/03/2024
» Advertising is an amazing industry. It's worth about a trillion dollars globally, growth exceeds GDP, and it is either the primary business model or one of the fastest-growing ones for at least five of the top 10 companies by global market capitalisation.
Guru's Weekly Buzz: March 1-7
Guru, Published on 01/03/2024
» Guru By Bangkok Post's pick of the most exciting products, food and travel to indulge in.