Showing 1 - 10 of 2,423
Traders on sidelines awaiting Fed signals
Business, Published on 23/08/2025
» RECAP: Asian equities traded in a narrow range ahead on Friday as investors awaited a key speech from US Federal Reserve chairman Jerome Powell that could shed light on the direction of monetary policy. Many traders are scaling back bets on an imminent US interest-rate cut.
Chinese media users wielding greater influence in Thailand
Business, Boonsong Lipimas, Published on 21/08/2025
» Chinese media users in Thailand are quietly transforming into one of the country's most powerful consumer groups, wielding both cultural influence and financial muscle, according to a new survey.
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
As AI chatbots gain popularity, so does business of inserting ads into results
South China Morning Post, Published on 09/08/2025
» HONG KONG — As ChatGPT-like chatbots gain traction, generative engine optimisation (GEO) has emerged as an increasingly significant approach for brands seeking visibility in answers generated by artificial intelligence (AI).
AI search pushing an already weakened media ecosystem to the brink
AFP, Published on 04/08/2025
» NEW YORK - Generative artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry already fighting for survival.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
To go far, go EV
Business, Published on 25/07/2025
» At the time of writing, the S&P 500 Index is trading at a fresh all-time-high, up 6.3% for the year to date after being down almost 18% at one point in early April. The 10-year US Treasury yield is around 4.3%, up from levels slightly below 4% in early April.
Why “Isan” Must Be “Creative”: Transforming Regional Pride into Economic Power
Published on 09/07/2025
» Bangkok, July 9, 2025 - In an era where creativity is the driving force behind economic and social development, the presence of a regional creative festival in Isan — the Northeast region of Thailand — is more essential than ever. It goes beyond art, culture, and innovation; it serves as a vital platform that inspires Isan natives who have moved to larger cities to return home, applying their potential, knowledge, and experience to uplift their hometowns.
AI video becomes more convincing, rattling creative industry
AFP, Published on 08/07/2025
» NEW YORK — Gone are the days of six-fingered hands or distorted faces -- artificial-intelligence-generated video is becoming increasingly convincing, attracting Hollywood, artists and advertisers, while shaking the foundations of the creative industry.
SPI and Focus Media Unite to Expand Asia Reach
Published on 02/07/2025
» Saha Pathana Inter-Holding Public Company Limited (SPI) has partnered with Focus Media (Thailand) through a newly signed Memorandum of Understanding (MOU) aimed at fostering mutual growth. The collaboration is set to accelerate cross-border marketing opportunities and strengthen brand communication capabilities in Thailand and across Asia.