Showing 1 - 10 of 2,428
Thailand Privilege Appoints ‘Apo’ as Global Brand Ambassador
Published on 10/10/2025
» Thailand Privilege Card Co., Ltd., the operator of the Thailand Privilege Membership Card under the Tourism Authority of Thailand (TAT), has announced new marketing strategy featuring celebrated actor and model “Apo” Nattawin Wattanagitiphat as its first ever Global Brand Ambassador in 22 years. Apo will represent Thailand’s premier luxury lifestyle and highlight the exclusive benefits of the Thailand Privilege Card in a newly released commercial designed to attract high net worth individuals (HNWIs) to live, invest and thrive in Thailand.
Bangkok Film Festival Spotlights Cinema as Soft Power
Published on 10/10/2025
» Amid rapid changes in technology and audience behaviour that continue to challenge the entertainment industry, the Bangkok International Film Festival 2025 returns in full force. The festival serves as a major platform connecting filmmakers, investors, distributors, and audiences through diverse activities, including international film screenings and “Talad Nang,” a key marketplace where content creators can meet producers, distributors and investors from Thailand and abroad. This year’s highlight is a collaboration with BrandThink to organise a series of seminars led by experts, exploring cinema’s evolving role as soft power. The discussions highlight how film is not just a source of entertainment, but a strategic driver of the economy, culture, and communication. They also open perspectives on how Thai content can expand to the global stage, inspire audiences, and fuel long-term growth in the creative economy.
Online sellers hit by large increases in fees
Business, Suchit Leesa-nguansuk, Published on 30/09/2025
» Shopee, Lazada and TikTok Shop have all raised their sales transaction fees and introduced additional service charges, leading to higher costs for merchants.
Gogolook becoming a scam prevention firm
Business, Suchit Leesa-nguansuk, Published on 12/09/2025
» Gogolook, the developer of anti-scam application Whoscall, is undergoing a transformation from a scam detection company to a scam prevention firm.
Illegal sites took 71% of Europe’s betting, casino sales
Bloomberg News, Published on 26/08/2025
» LONDON — Illegal gambling operators captured 71% of Europe’s online betting and casino market last year, or €80.65 billion (US$93.8 billion), as regulators struggled to rein in crypto casinos, prediction markets and unlicensed sportsbooks during a booming year for sports.
Traders on sidelines awaiting Fed signals
Business, Published on 23/08/2025
» RECAP: Asian equities traded in a narrow range ahead on Friday as investors awaited a key speech from US Federal Reserve chairman Jerome Powell that could shed light on the direction of monetary policy. Many traders are scaling back bets on an imminent US interest-rate cut.
Chinese media users wielding greater influence in Thailand
Business, Boonsong Lipimas, Published on 21/08/2025
» Chinese media users in Thailand are quietly transforming into one of the country's most powerful consumer groups, wielding both cultural influence and financial muscle, according to a new survey.
Association revises digital spending forecast to 5% growth
Suchit Leesa-nguansuk, Published on 14/08/2025
» The Digital Advertising Association Thailand (DAAT) has revised its total spending forecast for this year to 5% growth, valued at 33 billion baht, down from a 10% gain due to ongoing uncertainties and the economic downturn.
As AI chatbots gain popularity, so does business of inserting ads into results
South China Morning Post, Published on 09/08/2025
» HONG KONG — As ChatGPT-like chatbots gain traction, generative engine optimisation (GEO) has emerged as an increasingly significant approach for brands seeking visibility in answers generated by artificial intelligence (AI).
AI search pushing an already weakened media ecosystem to the brink
AFP, Published on 04/08/2025
» NEW YORK - Generative artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry already fighting for survival.