Showing 1 - 10 of 683
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
Trump's tariff on cheap Chinese imports will cost big tech billions
New York Times, Published on 03/05/2025
» NEW YORK — The expansion of the loophole for tariff-free shipments of goods nearly a decade ago gave rise to Temu, Shein and other low-cost online retailers offering items straight from Chinese factories at unfathomable discounts.
Your horoscope for May 2-8
Guru, Chaiyospol Hemwijit, Published on 02/05/2025
» Your spot-on horoscope for work, money and relationship from Guru by the Bangkok Post's famously accurate fortune teller. Let's see how you will fare this week and beyond.
Regional shares sink as trade war worries mount
Business, Published on 29/03/2025
» RECAP: Asian stocks slid yesterday with heavy selling in South Korea and Japan, while safe-haven gold traded at a record high as the latest tariff salvo from US President Donald Trump stoked investor worries of an all-out trade war.
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
The missiles of November are too little, too late
Oped, Published on 29/11/2024
» There's a strange unease in Europe. Part of it reflects the misplaced nervousness reacting to Donald Trump's re-election as the US President. Naturally there's the predictable political nail biting that a new virulent and assertive US administration will be tough on European trade deficits as well as not instinctively committed to writing blank checks for Ukrainian military aid. The wider issue concerns Ukraine's future and the crescendo of military escalation on both sides to step up, or decisively wind up the war before the end of the lame duck Biden administration.
Central Retail Corporation to focus on public service campaigns rather than prices
Business, Molpasorn Shoowong, Published on 28/11/2024
» Central Retail Corporation (CRC) plans to allocate a higher marketing budget for equity and sustainable campaigns, shifting from price promotion, after its latest initiative raised more than 2.5 million baht for the Cardiac Children Foundation of Thailand.
Sands shift for Thai drama productions
Business, Kuakul Mornkum, Published on 25/11/2024
» TV dramas and series are key creative industry products the Thai government plans to support based on their potential to enhance the country's economic development.