Showing 1 - 10 of 347
The toothpaste which created TV history
Roger Crutchley, Published on 28/09/2025
» Last week marked the 70th anniversary of television advertisements in Britain. For years the BBC had been the only TV network in Britain and no ads were allowed. But in the mid-1950s along came Independent Television (ITV) which was launched to create competition, the big difference being that it was permitted to finance itself by showing advertisements.
YouTube Works Awards 2025 celebrates Thai creativity that drives real business results
Komsan Jandamit, Published on 25/09/2025
» YouTube has crowned the most impactful and creative campaigns in Thailand at the YouTube Works Awards 2025, spotlighting how brands and creators are turning views into value. The awards reaffirm YouTube’s position as the No.1 platform for return on investment (ROI), delivering 2.9x higher ROI than TV and 1.6x more than other social platforms.
A glaring hole in security
Published on 02/08/2025
» With border tensions still simmering, the absence of a proper defence minister has strategic symbolic implications v The conflict with Cambodia looks increasingly likely to be very costly to Pheu Thai and the Shinawatra clan.
Not about safety
Postbag, Published on 12/07/2025
» Re: "Safer tourism needed now", (Editorial, July 11).
MCIX Blends Code and Creativity for Marketing's Future
Published on 10/06/2025
» In today’s ultra-connected economy, where consumers skip ads and scroll past tradition, brands are facing a new challenge: How do you stay culturally relevant and commercially effective at the same time?
Bread, butter and bikes
Oped, Editorial, Published on 04/06/2025
» The government's latest campaign to arrest and fine motorcyclists and pillion riders for not wearing helmets has hardly seemed to inspire hope among the public that it will have a positive impact, nor scare potential law breakers.
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
‘Connected Reality’ at Marketing Oops! Summit 2025 – Thailand’s Premier Marketing and Technology Event
Published on 23/04/2025
» Bangkok, 27 June 2025 – Marketing Oops! Summit 2025 returns with even greater scale and ambition. As the largest marketing and technology event in Thailand, the summit brings together professionals and thought leaders from across the globe to explore this year’s compelling theme: ‘Connected Reality’ — a deep dive into the evolution of marketing intelligence in today’s fast-changing digital world.
Grab looks to AI to generate new features
Business, Suchit Leesa-nguansuk, Published on 09/04/2025
» Grab, a leading super-app in Southeast Asia, has embraced generative artificial intelligence (GenAI) and agentic AI to offer new features as a growth strategy.
FTI pushes for tougher steel checks
News, Post Reporters, Published on 04/04/2025
» The Federation of Thai Industries (FTI) has put forward recommendations to address the issue of substandard steel in Thailand in the wake of the collapse of the 30-storey State Audit Office, following concerns that substandard steel played a role in the disaster.