Showing 1 - 10 of 14
Meta lays out plan to support Thai election
Business, Suchit Leesa-nguansuk, Published on 05/04/2023
» Meta is recommending five approaches to support Thailand's upcoming general election, in a bid to combat misinformation and information-influence operations (IO), as well as interference from other countries.
Media spending growth seen easing to 5%
Business, Suchit Leesa-nguansuk, Published on 01/03/2023
» The rebound in the tourism industry and political parties' campaign spending ahead of the general election are the factors driving media spending in Thailand this year, says Pawat Ruangdejworachai, chief executive of creative agency Media Intelligence Co.
Lazada backlash puts spotlight on digital ads
Business, Suchit Leesa-nguansuk, Published on 07/05/2022
» Media and digital pundits have urged agencies and brands to be cautious about their online communications and advertisements involving sensitive issues, as they can backfire and jeopardise their images.
Fashion tops online retail ranking in shopping survey
Business, Suchit Leesa-nguansuk, Published on 18/04/2022
» Fashion products top the most popular online shopping items in Thailand, while many industries are gravitating towards digital channels to boost sales, particularly grocery and electric appliances, according to a recent survey by market research firm Nielsen.
TikTok chases monetisation possibilities
Business, Suchit Leesa-nguansuk, Published on 03/10/2020
» Short-form video-sharing app TikTok has taken the world by storm with a variety of content, from dancing girls and pet tricks to comedy and celebrities. But the Chinese app remains focused, keen to monetise the platform through collaboration with brands.
Grab helps fruit farmers
Business, Suchit Leesa-nguansuk, Published on 23/06/2020
» Grab Thailand, the local unit of the Singapore-based multipurpose app, has embarked on a new assistance campaign to help local farmers and food merchants overcome hardship in the wake of the pandemic.
Digital ads to propel spending growth
Business, Suchit Leesa-nguansuk, Published on 28/11/2018
» Thailand's advertising and media spending will likely grow at a 4-5% pace next year, fuelled by digital ad spending rising an expected 20%, says international ad agency Group M.
Facebook's man in Thailand
Business, Suchit Leesa-nguansuk, Published on 12/08/2017
» With 48 million users, Thailand is one of Facebook's top 10 countries in terms of accounts. Bangkok by itself has more Facebook users than any other city in the world.
Epson looks to leave mark in outdoor ads
Business, Suchit Leesa-nguansuk, Published on 22/07/2017
» Growth in outdoor media advertising has boosted the large-format printer (LFP) market, says a Japanese printing firm.
Mourning consumers dampen IT spending
Business, Suchit Leesa-nguansuk, Published on 21/10/2016
» Demand for smart devices could be set back for at least a month until mid-November as consumer sentiment is bearish on the passing of the King, according to global IT research firm IDC.