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Search Result for “ad campaign”

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LIFE

A brush of talent

Life, Parisa Pichitmarn, Published on 25/12/2020

» "The first thing that happens when I enter a meeting room is we all laugh and this is before we have even started talking about work yet," Seatapron "Bell" Korwanichakul says of the lovely clients he has been fortunate enough to work with. It should come as no surprise that this amicable artist, better known as Painterbell, is the person behind the wildly loveable and joyful characters John and Lulu. Seatapron first started drawing a blond-haired, French-looking boy and girl for fun five years ago for his Instagram account. Slowly over time, the cuteness of the sibling duo steadily found their fame, with countless brands, ranging from fashion, furniture, communications to toiletries, who sought his cartoons to add a touch of cheer to their products. Today, John and Lulu, along with their friends and other Christmas characters, are decking out the squares and halls of CentralWorld as well as of other 33 branches of Central across the country.

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LIFE

A broad canvas

Muse, Parisa Pichitmarn, Published on 07/04/2018

» Not all of us will make our mark as Mona Lisa, but it is possible to be the centre star of an art piece. If you are a self-confessed shutterbug and lover of art, an interactive art exhibition is currently ongoing at Emporium right now under the name Museum of Me (MOME). Inside the pink pastel box, which has just popped up inside their department store, this museum's showcase will not be complete without its main exhibition: you. Get snapped upon entering MOME and get ready to see yourself turned into art works by 10 different artists. The summer museum visit all ends at the museum gift shop, which of course, sells mementos that star you.

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LIFE

Kate Moss of the East

Life, Parisa Pichitmarn, Published on 26/05/2017

» Central Embassy has worn many faces. Its positioning has shuffled around from ultra-luxury to hipster to a lifestyle hub, but one thing's for sure. When they've reeled in a world-class model like Kiko Mizuhara as the face of their ad campaign, there's no doubt that it strives to be a world-class destination.

LIFE

Going French

Muse, Parisa Pichitmarn, Published on 09/04/2016

» The more you see of Sirivannavari shows, the more you become impressed by a constant thread of sophistication and international standard that the fashion house heads towards. March 31 saw HRH Princess Sirivannavari Nariratana's spring/summer 2016 presentation, with the stomping grounds at Royal Paragon Hall, as usual. Again, a wide, white catwalk is fashioned in the empty hall, with a grand seating arrangement on the stage that hinted how a symphony would be playing later.

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LIFE

In the dark

Life, Parisa Pichitmarn, Published on 13/01/2016

» Thailand's advertising industry occupies both the highest and lowest grounds when it comes to pushing creativity. We're often regarded as the funniest peddlers in the world, and there's a long string of Cannes trophies and instantaneous LOL-reactions to prove it. But, at the opposite end of the spectrum, we also sometimes attract international media attention for the wrong reasons, such as the discriminating ads that continue to infiltrate the public sphere. Last week, beauty company Seoul Secret caused an uproar with its whitening pill tagline that brazenly voiced what other skin-whitening ads in Thailand have been subliminally implying for decades: "You just need to be white to win."