Showing 1 - 4 of 4
When the everyday looks special
Sunday Spotlight, Published on 09/10/2022
» Julie Blackmon grew up in Springfield, Missouri, a city of 165,000 people in the southern part of the state, and went to college there. She got married in Springfield and raised three children there.
Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
US newspapers aim to ride 'Trump Bump'
Business, Published on 17/02/2017
» NEW YORK: The Trump administration's combative view of traditional news media as the "opposition party" and "fake news" is turning out to be the best hope in 2017 for newspapers struggling to attract more digital readers and advertisers.
Courting controversy
Life, Kong Rithdee, Published on 13/01/2016
» When creativity crosses the line into insensitivity, there's usually a pattern of uproar, apology and cancellation. In the past many years, there's been a number of notorious cases of insensitive creativity in Thai commercials, series, films and visual representations that have made international headlines. The offensive issues often involve race, skin colour, ethnicity and historical interpretation. There are many more that never made the front page, for example the casual mockery of minorities and genders that is normalised by the audience, such as jokes on the accents of hilltribe people that often appear in movies and TV series.