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Advanced search
Showing 1-10 of 655 results
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Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
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YDM urges digital marketers to use AI to target key customers
Komsan Tortermvasana, Published on 17/04/2024
» Automated personalised contextual marketing using artificial intelligence (AI) is a key strategy in the Thai digital market that could foster organisational efficiency across various functions, according to digital marketing agency YDM Thailand.
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Digital ad growth to slow to 8% in 2024
Published on 27/03/2024
» The growth of digital advertising in Thailand is expected to slow to 8% this year, reaching 31 billion baht in value terms, compared with double-digit growth in 2023, with TikTok moving up from sixth to third place, trailing Facebook and Instagram under Meta as well as YouTube.
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Rethinking "Gamer" Label in Thailand's Gaming Scene
Published on 21/03/2024
» Omnicom Media Group Asia Pacific's (OMG APAC) latest study, ‘Unlocking Gamers in Asia Pacific’, shows that only 40% of 916 Thai respondents consider themselves 'gamers'. This contrasts with other APAC nations like Singapore, Vietnam, Malaysia, the Philippines, and Indonesia, where a majority embrace the label.
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A sneak peek at looming debt balloon
Business, Published on 14/03/2024
» Non-performing loans (NPLs), debt accumulation and stagnant purchasing power have weighed on domestic consumption since last year.
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The battle over interest rates
Business, Published on 04/03/2024
» A rift over interest rates between Prime Minister Srettha Thavisin and the Bank of Thailand, led by governor Sethaput Suthiwartnarueput, has remained in the media spotlight for months.
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The sea changes that are upending advertising
Business, Published on 02/03/2024
» Advertising is an amazing industry. It's worth about a trillion dollars globally, growth exceeds GDP, and it is either the primary business model or one of the fastest-growing ones for at least five of the top 10 companies by global market capitalisation.
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Taxes slashed for booze, pubs
News, Chairith Yonpiam, Published on 24/02/2024
» The Excise Department has cut tax rates for alcohol and nightlife venues, effective on Friday, in a bid to boost tourism and domestic spending.
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The true cost of our 'wars' and 'wreckonomics'
Oped, Published on 16/02/2024
» In Constantine Cavafy's poem Waiting for the Barbarians, the much-feared barbarians never turn up. "Now, what's going to happen to us without barbarians?" the poem asks. "Those people were a kind of solution."
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Your horoscope for Dec 1-7
Guru, Chaiyospol Hemwijit, Published on 01/12/2023
» Your spot-on horoscope for work, money and relationship from Guru by the Bangkok Post's famously accurate fortune teller. Let's see how you will fare this week and beyond.
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