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Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
Can't touch this
Guru, Eric E Surbano, Published on 23/10/2020
» Thailand is known as "The Land Of Smiles" because everyone here is happy and joyful all the time... right? As true as that is, there are certain things you can do here that can turn that smile upside down.