Showing 1 - 10 of 248
TAT Celebrates 51 Years of Thai-China Relations with CNY 2026 in BKK and Hat Yai.
Published on 09/02/2026
» Bangkok, February 5 – The Tourism Authority of Thailand (TAT) today announced Amazing Thailand Chinese New Year 2026, marking the Golden Horse year and the 51st anniversary of Thailand–China diplomatic relations. Anchored by flagship events in Bangkok and Hat Yai, and supported by celebrations in Nakhon Sawan and Suphan Buri, the festival is positioned to drive nationwide travel demand and reinforce Thailand’s standing as a leading destination for Chinese New Year celebrations outside mainland China.
TAT spotlights 2026 tourism highlights to attract quality travellers
Published on 04/02/2026
» On Feb 2, 2026, the Tourism Authority of Thailand (TAT) held a press briefing for “Tourism Product Highlight 2026” at Neilson Hays Library to showcase the readiness and potential of Thailand’s tourism products and services for the year ahead.
TAT Names LISA as Ambassador, Inviting Travellers to ‘Feel All the Feelings’
Published on 30/01/2026
» Bangkok, 28 January 2026 – The Tourism Authority of Thailand (TAT) has officially unveiled Lalisa ‘LISA’ Manobal, a world-renowned rapper, singer, dancer and actor, as the Amazing Thailand Ambassador under the “Feel All the Feelings” campaign at Wat Arun Ratchawararam Ratchawaramahawihan, presenting a new perspective on Thailand’s charms rich in value and meaning in every experience as a Quality Leisure Destination. The campaign invites Thais to be “good hosts” and reinforces confidence through the Trusted Thailand initiative ensuring every visit is reassuring, memorable, and inspiring repeat travel.
China targeting over 1.5m Thai visitors in 2026
Business, Narumon Kasemsuk, Published on 29/01/2026
» China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.
'Lisa effect' fuels lily lake rush
News, Published on 26/01/2026
» The Tourism Authority of Thailand (TAT) has reported a sharp rise in visitors to Udon Thani's famed pink water lily lake, driven by the "Lisa effect" and viral online memes.
Chiang Mai Night Market lights up San Kamphaeng with dazzling visuals
Published on 22/01/2026
» The Tourism Authority of Thailand (TAT), in collaboration with Chiang Mai, launched the “Chiang Mai Night Market” at Khuang San Kamphaeng of this northern province. The event was presided over by Siwakorn Buapong, deputy governor of Chiang Mai, and Thapanee Kiatphaibool, governor of the TAT.
BJC, DHL unite on healthcare logistics
Business, Kuakul Mornkum, Published on 14/01/2026
» Berli Jucker Logistics, a subsidiary of Berli Jucker Plc (BJC), and DHL Supply Chain (Thailand) have announced the formation of a joint venture aiming to raise BJC Big C Group's logistics operations to global standards and accelerate growth in healthcare markets.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
32.9m foreigners visited in 2025
News, Post Reporters, Published on 05/01/2026
» Thailand welcomed 32.9 million foreign visitors in 2025, a 7.23% fall from 2024, the Ministry of Tourism and Sports reported.
Thailand sees annual foreign tourist arrivals slow to 33 million
Bloomberg News, Published on 02/01/2026
» Thailand, famed for its beaches and relaxing vibes, saw its first decline in tourist arrivals in years in 2025, as holidaymakers’ confidence was rattled by a series of events that rocked the nation.