Showing 1 - 10 of 13
3% hike in marketing spending forecast next year
Business, Suchit Leesa-nguansuk, Published on 18/11/2023
» The Marketing Association of Thailand (MAT) forecasts marketing spending next year will increase by only 3% because of the negative outlook for the global economy.
Call for more soft power policies to plug Thailand
Business, Suchit Leesa-nguansuk, Published on 19/09/2023
» The new government should utilise entertainment, TV series and games as soft power to promote the country's branding, according to Digital Content Association of Thailand (DCAT).
Law to protect drivers raises cost concerns
Business, Suchit Leesa-nguansuk, Published on 17/01/2023
» A draft bill meant to protect independent workers and improve their quality of life has unsettled online food delivery platforms as they are concerned about higher costs and having to pass the burden onto customers.
Forum sees growth in marketing budgets
Business, Suchit Leesa-nguansuk, Published on 30/11/2022
» Marketing budgets in Thailand are expected to grow 5-10% next year despite global economic volatility and geopolitical conflicts, according to the Marketing Association of Thailand (MAT).
Pundits seek further clarity over platform draft decree
Business, Suchit Leesa-nguansuk, Published on 18/03/2022
» The draft royal decree aimed at regulating digital platforms could protect consumers, but the details regarding its compliance and enforcement remain in question, say e-commerce and academic pundits.
ETDA defends royal decree regulating digital platforms
Business, Suchit Leesa-nguansuk, Published on 17/03/2022
» The Electronic Transactions Development Agency (ETDA) has defended the merits of the draft royal decree meant to regulate digital platforms, saying the legislation will help strike a balance between consumer protection and business interests in the country.
Echoes of overregulation in new digital platforms law
Business, Suchit Leesa-nguansuk, Published on 16/03/2022
» A draft royal decree meant to regulate digital platforms could become an impediment to them if it imposes overregulation or makes unnecessary demands, say legal experts.
Committee finalised for data protection act
Business, Suchit Leesa-nguansuk, Published on 20/01/2022
» The committee responsible for spearheading tasks for the Personal Data Protection Act (PDPA) has been established, unlocking the process ushering in necessary subordinate regulations as the law is set to be fully enforced in June.
Digital regulation draft bill a double-edged sword
Business, Suchit Leesa-nguansuk, Published on 14/07/2021
» A draft of a royal decree meant to regulate digital platforms providing services in Thailand has drawn criticism among legal and tech experts about its impracticality over stringent requirements.
Experts urge use of online tools
Business, Suchit Leesa-nguansuk, Published on 13/07/2018
» Thai businesses should understand customer preferences, have a target group of users and use online marketing and social media to empower cross-border trade opportunities in China and India, says business ad tech experts.