BUSINESS

Social media are here to stay. Do you have a strategy?

Business, PwC Thailand, Published on 11/12/2012

» No business can deny the power of social media. Social networking has emerged as the dominant cultural phenomenon of the digital era. It's not about businesses selling products, promoting the company message or sending out data over a one-way communication channel. Consumers are in charge, talking about those businesses _ and their products, services, employees, performances and reputations _ across social networks in billions of chats, blogs and emails.