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Search Result for “Soft power”

Showing 1 - 10 of 27

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GENERAL

Central Pattana touts countdown events

Business, Pitsinee Jitpleecheep, Published on 21/12/2023

» Property and retail developer Central Pattana Plc has teamed up with the Tourism Authority of Thailand (TAT) and the Bangkok Metropolitan Administration (BMA) to unveil Countdown 2024 events at CentralWorld and its 13 shopping centres across the country, aiming to encourage travel and boost retail spending.

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GENERAL

CMG puts Korea's Fila in the spotlight

Business, Pitsinee Jitpleecheep, Published on 20/11/2023

» Driven by the growing popularity of Korean pop culture, including music, TV series and cuisine in Thailand, Central Marketing Group (CMG), the authorised marketer of the Fila sports fashion brand, plans to harness this cultural influence to propel the Fila brand into the spotlight among Gen Z and millennial customers in 2024.

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GENERAL

Iconsiam sets aside B1bn to renovate luxury complex

Business, Pitsinee Jitpleecheep, Published on 07/11/2023

» Iconsiam Co, the operator of Iconsiam mall, is set to invest 1 billion baht to renovate the complex, scheduled to commence in July 2024.

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GENERAL

Mall Group in pitch to attract more tourists

Business, Pitsinee Jitpleecheep, Published on 26/10/2023

» Supaluck Umpujh, chairwoman of The Mall Group Co, a leading Thai retail operator, has pitched an idea to attract more foreign tourists to Thailand and stimulate the country's economy.

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GENERAL

Siam Piwat throws weight behind government's tourism policy

Business, Pitsinee Jitpleecheep, Published on 14/09/2023

» Siam Piwat Co, a prominent player in the real estate and retail development sector as well as being the proprietor and operator of Siam Paragon, Siam Center and Siam Discovery, is fully committed to supporting the government's tourism promotion policy.

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BUSINESS

Call for strategy to support beauty, wellness sectors

Business, Pitsinee Jitpleecheep, Published on 12/06/2023

» The new coalition government is being urged to implement a consistent policy to support Thailand's beauty and wellness market over the long term.

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THAILAND

Inspirational role models

News, Pitsinee Jitpleecheep, Published on 22/03/2023

» To mark this year's International Women's Day, a number of extraordinary women from a wide range of fields who have inspired change in their communities through the pursuit of excellence have been named the Bangkok Post's Women of the Year.

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BUSINESS

Thai Drinks adds fresh sparkle to est Cola brand

Business, Pitsinee Jitpleecheep, Published on 14/03/2023

» Thai Drinks, the marketer and brand management of est Cola, is refreshing the brand for the first time in 11 years since entering Thailand's soft drink market.

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BUSINESS

Major Cineplex to allot up to B1bn for expansion

Business, Pitsinee Jitpleecheep, Published on 09/12/2022

» Major Cineplex Group Plc, the country's leading movie theatre operator, looks set to resume investment by allocating 800 million to 1 billion baht for expansion next year after scaling back during the pandemic.

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BUSINESS

Ichitan to beef up carbonated soft drink business in H2

Business, Pitsinee Jitpleecheep, Published on 24/08/2022

» Ichitan Group Plc, the producer and marketer of Ichitan ready-to-drink green tea, looks set to beef up its carbonated soft drink business in the second half of the year.