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Burger King rejigs strategy to widen appeal
Business, Pitsinee Jitpleecheep, Published on 10/08/2023
» In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of customers and generate additional revenue.
Cashing in on superstition
Business, Pitsinee Jitpleecheep, Published on 13/03/2023
» In an uncertain world, people become anxious or worried for various reasons, including emerging diseases and epidemics, high living costs, war and job instability.
Amway launches decade-long social sales shift
Business, Pitsinee Jitpleecheep, Published on 03/12/2019
» Amway Thailand has announced a 10-year vision to transform from traditional direct sales to social selling, a move to cope with technological change.