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“HOUSE OF FRIENDS” Arrives! The Mall Unveils a Universe of Happiness
Published on 07/03/2026
» BANGKOK, March 6, 2026 — The ultimate summer landmark has officially opened! The Mall Lifestore is transforming its shopping complexes into a grand "House of Friends" with the launch of “The Mall Lifestore Summer-Cation 2026: HOUSE OF FRIENDS” This event marks Thailand’s first and largest gathering of 27 GMMTV Fandom Characters, led by the iconic POLCASAN and friends, ready to offer a warm and intimate welcome to fans from March 6 to March 29, 2026, at all The Mall Lifestore branches and The Mall Korat.
The Mall Group Goes Full Throttle on ‘Retailtainment’
Published on 04/03/2026
» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.
Siam Paragon marks 20th anniversary with “A Journey of Extraordinary Dreams”
Published on 02/12/2025
» Siam Paragon — a global landmark destination and one of the world’s most admired lifestyle icons — continues to lead in creating extraordinary experiences that exceed expectations. This year marks a major milestone as the iconic destination celebrates its 20th anniversary with “Siam Paragon 20th Anniversary: A Journey of Extraordinary Dreams”, transforming every corner into a vibrant kingdom of joy, with continuous entertainment, special performances and spectacular surprises from Thailand’s top artists. The celebration takes place from 29–30 November 2025.
When 'cute' takes on another meaning
Thana Boonlert, Published on 25/09/2025
» Polcasan captivates fans with his playfulness. In a video, despite his gibberish rapping, the youngest star earns a big cheer. He dispenses touches, hugs, and waves. When he bounces, shakes his butt, and caresses his belly, his movement arouses an irresistible urge to cuddle. He appears in a wide range of activities, from shows and fan meetings to advertisements. In only a year and a half, he has drawn a huge following, with over 222,000 followers on Instagram.