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Published on 07/03/2026
» BANGKOK, March 6, 2026 — The ultimate summer landmark has officially opened! The Mall Lifestore is transforming its shopping complexes into a grand "House of Friends" with the launch of “The Mall Lifestore Summer-Cation 2026: HOUSE OF FRIENDS” This event marks Thailand’s first and largest gathering of 27 GMMTV Fandom Characters, led by the iconic POLCASAN and friends, ready to offer a warm and intimate welcome to fans from March 6 to March 29, 2026, at all The Mall Lifestore branches and The Mall Korat.
Published on 04/03/2026
» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.
Published on 02/12/2025
» Siam Paragon — a global landmark destination and one of the world’s most admired lifestyle icons — continues to lead in creating extraordinary experiences that exceed expectations. This year marks a major milestone as the iconic destination celebrates its 20th anniversary with “Siam Paragon 20th Anniversary: A Journey of Extraordinary Dreams”, transforming every corner into a vibrant kingdom of joy, with continuous entertainment, special performances and spectacular surprises from Thailand’s top artists. The celebration takes place from 29–30 November 2025.
Thana Boonlert, Published on 25/09/2025
» Polcasan captivates fans with his playfulness. In a video, despite his gibberish rapping, the youngest star earns a big cheer. He dispenses touches, hugs, and waves. When he bounces, shakes his butt, and caresses his belly, his movement arouses an irresistible urge to cuddle. He appears in a wide range of activities, from shows and fan meetings to advertisements. In only a year and a half, he has drawn a huge following, with over 222,000 followers on Instagram.