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ICONSIAM & TikTok Collaborate to Showcase Thai Culture.
Published on 25/03/2024
» ICONSIAM, a global landmark on the banks of the Chao Phraya River, has announced a significant collaboration with TikTok, the world-renowned entertainment platform. This collaboration brings together the strengths of both firms in creating activities that promote Thai culture and Thai Soft Power onto the global stage. The goal is to generate economic momentum through events and campaigns that commemorate major cultural traditions known around the world, such as Thai Kite Flying and the Songkran Festival, in order to highlight the charm of Thai culture and local wisdom through the creation of fresh, more entertaining, and intriguing content. Furthermore, it delivers opportunities and world-class experiences to content creators, boosting their abilities and inspiration in both content creation and follower engagement, through a variety of exciting Creator Engagement campaigns throughout 2024.
TikTok hints at challenge to YouTube
Business, Suchit Leesa-nguansuk, Published on 31/01/2024
» TikTok wants to leverage its 3 million content creators and 2.4 million sellers to help foster Thailand's creative industry while it prepares to compete with YouTube.
TikTok challenges e-marketplaces
Business, Suchit Leesa-nguansuk, Published on 04/11/2023
» With nearly 50 million TikTok users in Thailand, ByteDance's short-form video platform is fast becoming an important tool to unlock opportunities for content creators and merchants, posing a strong challenge to existing e-marketplace platforms.