Showing 1 - 8 of 8
Pioneer Kotler lifts the lid on Marketing 6.0
Business, Suchit Leesa-nguansuk, Published on 17/11/2023
» Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the future, according to globally and locally renowned marketing gurus.
Marketing set to be transformed by rapid digital disruption
Business, Suchit Leesa-nguansuk, Published on 07/07/2023
» Rapid changes from digital disruption coupled with altered consumer behaviour has resulted in shifts in consumer expectations as the Marketing 6.0 era unfolds, which includes multiverse marketing.
Under the microscope
Business, Chatrudee Theparat, Published on 28/04/2018
» Suvit Maesincee had dreams of becoming a scientist when he was young, and he feels his dream is now fulfilled after his appointment as science and technology minister under the current government.
Father of the house
Business, Published on 04/11/2017
» Finance is not for the faint of heart. It is an addiction fuelled by top-notch rewards and the fear of uncertainty. And, like any other addiction, it ends up consuming the lives of those it lures.
Somkid launches green incentives
News, Nopporn Wong-Anan, Published on 12/09/2015
» The government is developing a new incentive package for investment in green industries on Thailand's eastern seaboard as part of a comprehensive package to stimulate the sluggish economy, Deputy Prime Minister Somkid Jatusripitak said on Friday.
TAT turns to Marketing 3.0
Business, Chadamas Chinmaneevong, Published on 27/05/2013
» The Tourism Authority of Thailand (TAT) is adjusting this year's marketing strategy to promote "value-driven activities" with the aim of boosting sustainable tourism.
Packaging: A silent hero in the supply chain
Business, Kanishka Ghosh, Published on 26/09/2012
» In the run-up to the formation of the Asean Economic Community in 2015, the National Science Technology and Innovation (STI) Policy Office has declared its goal to increase spending on research and development from less than 0.25% of gross domestic product, or US$1.1 billion, to 2% of GDP over the next decade.
Brewing a regional blend
Asia focus, Published on 09/07/2012
» Everyone these days seems to want to run a coffee shop. Small-scale entrepreneurs like the idea of having a cosy place where they can earn an income, invite friends, play some cool CDs and enjoy a quality cup or two. Pravit Chitnarapong started out that way, and he hasn’t been able to stop.