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Sibling power
Guru, Jarupat Buranastidporn, Published on 25/11/2016
» Paopanga "Pao" Siddhigu and Bussabhawan "Pook" Siddhigu are the founders of FITCRAZE (www.fitcrazeth.com), an online store for fashionable sportswear. But don't let their sweet-looking faces fool you — they have every intention of building their start-up into a sportswear empire. Pao ingeniously combines her experience in e-commerce with Pook's extensive knowledge of the high-end fashion industry and together they have created an online community catered to those who like to shop and share their passions for their active and fashionable lifestyle. Guru chats to the siblings to find out more about their business, the latest trends and which IG accounts to follow for some fitness inspiration.