Showing 1 - 4 of 4
New campaign to protect soft power
Business, Phusadee Arunmas, Published on 12/12/2023
» The Commerce Ministry vows to take proactive measures to safeguard Thailand's soft power, starting with intellectual property (IP) related to Muay Thai and associated products.
Making waves
Business, Phusadee Arunmas, Published on 25/11/2023
» A passion for water sports led Parva "Birdie" Nakasai to establish the luxury yacht business Vanora Co, which offers underwater trips to explore Thailand's coral reefs.
Ministry details soft power initiative
Business, Phusadee Arunmas, Published on 17/04/2023
» The Commerce Ministry has pledged to move ahead with measures to drive the government's soft power development policy, with a focus on promoting Thai cultural products worldwide through a "5F" approach, referring to food, film, fashion, fighting and festivals.
Private sector seeks Thai soft power board
Business, Phusadee Arunmas, Published on 23/03/2023
» The private sector is urging the government to upgrade soft power to a national agenda item and establish a board to directly manage its development.