Showing 1 - 10 of 28
Siam Piwat, Huawei Unite to Boost Quality Tourism
Published on 03/07/2025
» Siam Piwat Group, the operator of Siam Paragon, Siam Center, Siam Discovery, and co-developer of ICONSIAM, has partnered with global technology leader Huawei to enhance Thailand’s appeal to high-spending international tourists—particularly Chinese Free Independent Travellers (FITs). Through this collaboration, Siam Piwat becomes the first Thai retail group to integrate its ONESIAM Global Visitor Card with Huawei’s HarmonyOS, connecting to over 400 million smartphone users in China.
How to make a brand big in China
Business, Pitsinee Jitpleecheep, Published on 20/08/2022
» China has been very important for Thailand in terms of both the tourism and export sectors.
Going virtual
Life, Published on 16/10/2020
» E lle Thailand recently introduced the "Front Row at Home" concept for "Elle Digital Fashion Week 2020 Powered By Lazada", which incorporated visual techniques such as fully integrated CG technology and livestreaming to allow viewers to join in from anywhere across the globe.
Advertisers get in the boy zone
Business, Pitsinee Jitpleecheep, Published on 21/09/2020
» Movie stars are losing their lustre in the ad business as product endorsers because of relatively high fees, paving the way for product presenters who gained popularity after the Covid-19 outbreak.
Brave new digital world
Life, Published on 17/09/2020
» In this fashion week season where many major events such as Milan Fashion Week are preparing a mix of live and virtual shows, Elle Thailand is seeking to balance the buzz of the catwalk with precautions imposed by the global Covid-19 pandemic by organising its first "Elle Digital Fashion Week 2020 Powered by Lazada".
Better Way adds touches to Mistine's China strategy
Business, Pitsinee Jitpleecheep, Published on 22/04/2020
» Better Way Thailand, the operator of Mistine direct sales, is refining business strategy for cosmetic products in China to maintain sales there in 2020 at last year's level of 4 billion baht.
Direct sales firms adjust for outbreak
Business, Pitsinee Jitpleecheep, Published on 03/03/2020
» The coronavirus contagion has prompted two of Thailand's leading direct sales companies -- Giffarine and Mistine -- to fine tune their strategies after business in China has been slammed since the outbreak.
Mistine extends sales to India
Business, Pitsinee Jitpleecheep, Published on 05/08/2019
» Better Way Thailand, the operator of Mistine direct sales, is planning to expand direct sales in India as it aims to become an Asian brand by 2020.
Surviving beauty disruption
Business, Pitsinee Jitpleecheep, Published on 18/04/2019
» The digital wave has completely changed Thailand's beauty landscape in the past few years. The advent of 4G, in particular, has resulted in the proliferation of smartphones and the popularity of online channels.
Iconsiam exhibition is simply amazing
Life, Published on 27/02/2019
» From now until March 23, the "Amazing Thailand Brand - Made In Thailand At Iconsiam" exhibition showcases leading local brands at Room 125 on the 1st Floor of the shopping centre.