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“HOUSE OF FRIENDS” Arrives! The Mall Unveils a Universe of Happiness
Published on 07/03/2026
» BANGKOK, March 6, 2026 — The ultimate summer landmark has officially opened! The Mall Lifestore is transforming its shopping complexes into a grand "House of Friends" with the launch of “The Mall Lifestore Summer-Cation 2026: HOUSE OF FRIENDS” This event marks Thailand’s first and largest gathering of 27 GMMTV Fandom Characters, led by the iconic POLCASAN and friends, ready to offer a warm and intimate welcome to fans from March 6 to March 29, 2026, at all The Mall Lifestore branches and The Mall Korat.
The Mall Group Goes Full Throttle on ‘Retailtainment’
Published on 04/03/2026
» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.