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Longines captures time in full gallop
Life, Published on 29/12/2025
» At the intersection of precision and poetry, few spectacles unite sport, culture and craftsmanship as seamlessly as world-class horse racing.
Longines Marks Central Chidlom Anniversary
Published on 17/12/2025
» Timeless craftsmanship and refined elegance took centre stage as part of Central Chidlom’s anniversary celebration, “Every Moment with You,” where Longines participated in a landmark event marking a special occasion for the iconic department store. During the celebration, the Swiss watchmaker welcomed distinguished guests and valued clients while presenting selected highlights from the latest PrimaLuna ladies’ collection, showcasing its newest refined designs.
Guru's Weekly Buzz: Dec 12-18
Guru, Published on 12/12/2025
» Guru By Bangkok Post's pick of the most exciting products, activities, food and travel to indulge in.
Celebrate the holiday season with timeless elegance.
Published on 11/12/2025
» With the festive season on the horizon, Longines invites you to discover timepieces that transform special moments into lasting memories. Each watch in this curated selection embodies the Swiss watchmaker’s dedication to precision and understated sophistication – qualities that make these timepieces as meaningful as the occasions they measure. From intimate family gatherings to elegant celebrations, these watches honour both tradition and the promise of moments yet to come.
Precision in Motion: The Return of an Icon
Published on 31/10/2025
» Nearly six decades after its debut, the Longines Ultra-Chron returns as a timeless emblem of accuracy, innovation, and elegance. First launched in 1967, the Ultra-Chron marked a defining chapter in horological history — the first mass-produced high-frequency wristwatch that forever altered standards of precision. The new Ultra-Chron Classic reimagines this legacy for the modern age, combining over a century of technical expertise with refined aesthetics that honour its mid-century origins.
Crème de la crème
Life, Kanokporn Chanasongkram, Published on 10/10/2025
» More leading brands are now on board with Central Department Store in evolving its annual watch fair, enriching the variety from three-hand models to sophisticated timepieces.
Around the world in 100 years
Life, Kanokporn Chanasongkram, Published on 11/07/2025
» In an almost square case, the groundbreaking hand-wound Longines Zulu Time from 1925 displayed both the local and second time zone.
For a gentleman's adventures
Life, Kanokporn Chanasongkram, Published on 11/07/2025
» Portraying a dashing modern traveller, Henry Cavill sports the Longines Spirit Zulu Time 1925 that gives him the time in Sydney and Hong Kong in a new campaign.
Longines celebrates alpine skiing legacy
Life, Published on 06/02/2025
» As the 48th FIS Alpine World Ski Championships gear up to captivate fans from now until Feb 16 in Saalbach, Austria, Longines is marking the occasion with the launch of the Conquest Chrono Ski Edition.
Serpentine style
Life, Kanokporn Chanasongkram, Published on 31/01/2025
» On Wednesday, the Lunar New Year started with a hiss as the snake took over the dragon. Watchmakers join the celebrations by paying tribute to Chinese culture and depicting the sixth zodiac animal on special editions.