Showing 1 - 10 of 25
Japan names Thailand as strategic base for the ‘New Cool Japan’ strategy
Published on 21/03/2026
» Amid the rapid growth of the global media and entertainment industry, which is emerging as a key driver of the digital economy and a powerful form of “soft power” connecting people and cultures worldwide, NTT DOCOMO, Japan’s leading telecommunications and technology provider and a key partner of the Ministry of Internal Affairs and Communications (MIC) of Japan, has announced a strategic partnership with TrueVisions, aligning with the Japanese government’s “New Cool Japan Strategy”.
The rise of the pet-first city
BitesizeBKK, Published on 24/02/2026
» We are beginning to see Bangkok rise as a pet-first city. In the age of rapid urbanization and economic fragility, more individuals and couples are raising four-legged friends not just as companions, but as family, and with the same attention and care you would give an offspring.
Value of martech niche set to hit B5bn by year-end
Business, Komsan Tortermvasana, Published on 10/12/2025
» The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025.
Midas Pr Shines On Global Stage At PROI Summit
Published on 11/11/2025
» At the PROI APAC Summit 2025 in Cebu, Philippines, Thailand’s leading public relations agency, Midas PR, proudly represented the nation as the exclusive Thai member of the Public Relations Organisation International (PROI Worldwide). During the summit, the agency showcased its multi-award-winning client case study “Real Wellness, My Way,” developed for Virgin Active Thailand, to an audience of leading communications professionals from across the Asia-Pacific region.
BJC Champions Inclusive, Climate-Smart Growth at GCNT Expo
Published on 13/08/2025
» At the GCNT Expo 2025: Forward SDGs Faster Together, Berli Jucker Public Company Limited (BJC) and its flagship retail arm BigC underscored their role as a driving force in Thailand’s sustainable development agenda. Held from 29–31 July 2025 at True Digital Park, Bangkok, the expo, organized by the Global Compact Network Thailand (GCNT), the country’s largest private-sector sustainability platform, brought together corporate leaders, policymakers, and changemakers. BJC not only presented its sustainability initiatives through a flagship exhibition booth but also sent senior executives to the stage to articulate a holistic vision that fuses inclusion, innovation, and environmental stewardship.
BIGXSHOW LALA Forms Landmark Asian Influencer Alliance
Published on 01/07/2025
» Bangkok, July 1, 2025 – BIGXSHOW LALA Co., Ltd. has joined hands with leading global partners from Thailand and Japan to drive and expand Influencer Marketing and Live Commerce businesses across the Asian region. A signing ceremony was held for two Memoranda of Understanding (MOUs) aimed at establishing new standards and creating business opportunities for entrepreneurs throughout Asia.
Bitkub Group Leads Longevity Movement with StayGold Meetup
Published on 12/03/2025
» The rising global interest in longevity and health technology took centre stage at the StayGold Meetup, a seminar aimed at fostering knowledge exchange and preparing Thais for the future of wellness. Organised by Bitkub Capital Group Holdings Co., Ltd., the event, themed "The Longevity Revolution 2025", brought together leading experts and influencers to discuss strategies for achieving a longer, healthier life.
Shaping Thai eCommerce growth with smart innovations
Post Reporters, Published on 30/01/2025
» Thailand's eCommerce market is booming with a 19% annual growth rate, driven by technological innovation, personalised experiences, and Lazada's transformative tools empowering businesses to thrive.
Insights into Thai Moms’ Online Shopping Behaviour
Published on 31/10/2024
» While product quality and price are the primary factors that win brand loyalty from Thai moms—up to 79% are loyal to a brand because of these factors—service quality is the real game-changer. It’s a key driver that could cause them to abandon a brand. Only 36% of moms will stick with a brand if they receive satisfactory service, but if the service is disappointing, 43% of loyal moms are ready to “converse” with other brands.
E-commerce to see tougher conditions
Business, Suchit Leesa-nguansuk, Published on 15/12/2023
» The continued dominance of Thailand's e-commerce ecosystem by foreign operators, the proliferation of live commerce and affiliated marketing are likely trends for 2024, according to an e-commerce executive.