Showing 1 - 10 of 58
How Thai Boys’ Love series sparked a billion-baht fan economy and soft power revolution
Published on 26/08/2025
» Once a niche corner of entertainment, Thai Boys' Love (BL) dramas have grown into a global cultural wave. Beyond the swooning storylines and photogenic leads lies something more powerful: an economic force driven by loyal fans who see more than just fiction. For them, these stories bring meaning, belonging and identity.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
K-pop and breakdance power South Korea’s high-stakes presidential race
Bloomberg News, Published on 31/05/2025
» SEOUL — In South Korea’s high-stakes presidential campaign, K-pop is not just a cultural backdrop — it’s a political strategy.
Rio goes Gaga for US singer ahead of free concert
AFP, Published on 02/05/2025
» RIO DE JANEIRO, Brazil - Behind his large studded sunglasses, Victor Faro's eyes were glued on the luxury hotel overlooking Copacabana beach where US superstar Lady Gaga is staying ahead of her free mega-concert in Rio de Janeiro on Saturday.
Trinket Transforms Merch with Hyper-Personalisation Platform
Published on 11/04/2025
» In today’s cultural and economic landscape, the relationship between artists and their fans has become increasingly vital. Enter Trinket, a transformative platform that reimagines how global artists generate revenue from their fanbases. Trinket doesn’t simply offer merch: it delivers exclusive, hyper-personalised collectibles designed to create deeper, more meaningful connections between artists and fans.
Chinese K-pop fans turn to Hong Kong to evade S. Korean content ban
Kyodo News, Published on 22/10/2024
» HONG KONG - With the relationship between China and South Korea strained in recent years, Korean popular (K-pop) music fans in mainland China have been flocking to Hong Kong to evade Beijing's unofficial ban on South Korean cultural content.
A celebration of the rich culture of Isan
Life, Patcharawalai Sanyanusin, Published on 20/06/2024
» "Proud Of Isan" is the theme of Isan Creative Festival 2024 to promote the rich cultural tapestry of the region, mainly in the Kungsadan, Columbo and Srichan areas of Khon Kaen province from June 29 to July 7.
Putin and Kim sign partnership pact
Published on 19/06/2024
» Russian President Vladimir Putin and North Korean leader Kim Jong Un have signed a comprehensive strategic partnership pact in Pyongyang, the Interfax news agency in Moscow reported on Wednesday.
Siam Paragon Celebrates Pride Month with Bangkok Pride
Published on 23/05/2024
» To mark Pride Month and Thailand’s milestone of being the first Southeast Asian country to legalise same-sex marriage, Siam Paragon, a top-of-mind ‘global destination’ for Thais and international visitors, in collaboration with Bangkok Pride, proudly supports and empowers Diversity, Equality, and Inclusion with a series of events themed "The Celebration: Right to Love," from 31 May – 4 June 2024.
Siam Paragon's Lavish 'Year of the Dragon' Festivities
Published on 25/01/2024
» Siam Paragon, renowned as a leading global destination, celebrates the Chinese New Year 2024 with a grand event in partnership with KASIKORNBANK. The "Siam Paragon Golden Prosperous Chinese New Year 2024: The Greatest Year of The Dragon" will be held from February 8-11, 2024, at Siam Paragon in Bangkok, marking the Year of the Dragon with grandeur.