Showing 1-10 of 396 results
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Celebrating Asia's Visionary Leaders and Brands
Published on 04/04/2024
» Influential Brands® and its Thailand’s partner Neo target jointly hosted another grand event at the Chatrium Grand Bangkok Hotel on the 1st of April, 2024 following the success of the CEO Summit and Award Ceremony held at the Fullerton Hotel in Singapore on the 15th of March. The events served as a platform to celebrate and acknowledge the innovative leaders and businesses in ASIA with the participation of more than 300 influential personalities, including top executives and entrepreneurs.
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Shopee puts live sales as its key to growth
Business, Suchit Leesa-nguansuk, Published on 28/03/2024
» E-marketplace Shopee has set an ambitious target to grow beyond e-commerce by offering upgraded services, in a bid to compete with the fast-growing TikTok Shop in live-stream sales.
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Workers look to AI for careers
Business, Suchit Leesa-nguansuk, Published on 20/03/2024
» Workers in Thailand with artificial intelligence (AI) skills and expertise could see salary hikes of over 41% from employers, according to a new report.
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Nestlé Pure Life Ignites Gen Z with Fresh Beats
Published on 18/03/2024
» Nestlé Pure Life, under Nestlé (Thai) Ltd.’s Water Business Unit, is investing 200 million baht to target Gen Z consumers with the launch of the “Nestlé Pure Life Fresh No Limit” campaign, its biggest summer campaign of the year. The campaign strategy includes a major revamp of the Nestlé Pure Life brand globally for the first time in five years under “The Ripples of Life” concept, spreading ripples of freshness to the new generation at scale. Nestlé Pure Life will further penetrate the market through a music collaboration by partnering with popular teen music label Sonray Music, featuring BUS, the popular T-pop band, as its summer presenters. They will team up with James Jirayu to inspire and share the Fresh No Limit experience with members of Gen Z nationwide.
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Thai Drinks eyes regional expansion
Business, Published on 16/03/2024
» Thai Drinks, the marketer and brand manager of est Cola, is keen on regional expansion in Asia, targeting the Gen Z segment.
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A Coca-Cola culinary collab
Guru, Nianne-Lynn Hendricks, Published on 14/03/2024
» Coca-Cola just dropped Foodmarks in the Asean and South Pacific region, and it is next level.
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Pocky CRUSHED: Amplifying Joy, Captivating Generations!
Published on 07/03/2024
» Glico kicks off 2024 with the exciting launch of 'Pocky Crushed,' poised to compete for a greater market share and further solidify its position as the top brand in the Thai biscuit market. The aim is to expand its customer base among the new generation through Experiential Marketing strategies. This strategic move is complemented by the introduction of Glico Friend 'Zee & Nunew,' extending its reach to the Gen Z consumer group. Enhancing the brand experience with the concept of ‘The Rhythm of Happiness!', this marks a significant marketing initiative for Glico Pocky, following successful strategies that have addressed consumer lifestyles throughout the past year.
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Rules needed 'to rein in influencers'
News, Chairith Yonpiam, Published on 05/03/2024
» The government should rein in social media influencers to prevent them from churning out unethical or even illegal content, suggested the Office of the National Economic and Social Development Council (NESDC).
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Inaugural JustCo Forum Explores Hybrid Work Solutions
Published on 29/02/2024
» Bangkok, Thailand, 28 Feb, 2024 – JustCo's inaugural Future of Work Forum, held at their newly launched One City Centre premises in Bangkok, gathered business leaders and industry experts to explore futureproof hybrid work solutions. The informative forum offered key insights on implementing effective flexible hybrid models catering to the needs of all generations of professionals and the importance of designing offices for employee well-being. Business leaders and industry experts also deep-dived into the crucial role of workspace design in fostering employee engagement and wellness.
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The ultimate product placement: Thailand on ‘The White Lotus’
Published on 27/02/2024
» “Unforgettable experiences are in the making,” teases an Instagram post from Feb 13 liked by more than 80,000 people. The photo offers a glimpse of an empty white-sand beach, azure waters, and the barely visible roofs of buildings immersed in a lush landscape of trees. “We are eager to welcome new guests to our resort in Thailand.”
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