Showing 1 - 10 of 360
Providing a link to China for local firms
Business, Suchit Leesa-nguansuk, Published on 25/05/2024
» Digital marketer DigiLink Thailand, helmed by chief executive Phanavika Limpabandhu, has ambitions to become a partner of Thai entrepreneurs seeking to tap the vast Chinese market.
Startups seek to gain from digital wallet
Business, Suchit Leesa-nguansuk, Published on 21/05/2024
» Startup communities have called on the Finance Ministry to let them take part in the government's digital wallet scheme.
Asia-Pacific marketers' hike in ad spend bests other regions
Business, Suchit Leesa-nguansuk, Published on 18/05/2024
» Despite global economic challenges, Asia-Pacific marketers plan to increase product promotion, mainly on social media, while reducing their brand-building budget, according to the 2024 Nielsen Global Annual Marketer Survey.
Pact to help Thai entrepreneurs tap prospects in China
Business, Suchit Leesa-nguansuk, Published on 10/05/2024
» The National Innovation Agency (NIA) has joined hands with the Thai-Chinese Culture and Economy Association to support innovation-based Thai enterprises tapping the Chinese market.
Garmin targets double-digit growth
Business, Suchit Leesa-nguansuk, Published on 08/05/2024
» Garmin, the leading GPS smartwatch manufacturer, has allocated a hefty marketing budget to shift the target market from athletes to wellness enthusiasts, aiming to achieve double-digit growth in Thailand.
Government salutes AI industry
News, Suchit Leesa-nguansuk, Published on 02/05/2024
» The government is moving to fully embrace and support the artificial intelligence (AI) industry and pave the way for digital infrastructure in the future, according to Prime Minister Srettha Thavisin.
Many firms keen on SET listing
Suchit Leesa-nguansuk, Published on 29/04/2024
» Many local technology and IT-related firms are gearing up to launch initial public offerings (IPOs) on the Stock Exchange of Thailand (SET) in 2025 or 2026, emphasising strategies for business expansion and cost reduction.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
Expanding for the long term
Business, Suchit Leesa-nguansuk, Published on 06/04/2024
» Executives at long-standing conglomerate Yip In Tsoi Co Ltd credit expansion of its empire and navigating through challenges to foresight, business diversification and strong partnerships.
YouTube sees spike in short video views
Business, Suchit Leesa-nguansuk, Published on 04/04/2024
» Average daily views for the video format YouTube Shorts grew by more than 130% year-on-year in Southeast Asia as of July 2023, says Niharika Kapoor, Asia-Pacific lead for Shorts scaled partnerships.