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Published on 01/07/2025
» Bangkok, July 1, 2025 – At the 29th Saha Group Fair & Fest, Saha Group—one of Thailand’s leading economic drivers—announced a major commitment to national development by signing Memoranda of Understanding (MOUs) with a wide range of strategic partners. These agreements span key industries including real estate, technology, e-commerce, international investment, clean energy, aviation, retail, and education.
Published on 27/06/2025
» Saha Group, in collaboration with Japanese wholesale brand Etoile Kaito, has officially launched “Kamakura neco salon,” a popular cat-themed lifestyle store from Japan. This strategic move aims to penetrate the “mung-ming” (cute/adorable) segment of the Thai market through an omnichannel retail strategy, offering charming Japanese culture through heartwarming, well-designed everyday items ideal for gifting.
Published on 05/07/2024
» Saha Group has made a significant business move by signing memorandums of understanding (MOUs) and cooperation agreements with both domestic and international partners during the 28th Saha Group Fair. The signing of 18 MOUs marks the highest number ever for Saha Group in a single year, which is expected to revitalise the Thai economy and create numerous job and income opportunities for Thai people.
Published on 28/06/2024
» Thailand’s and Japan’s leading wholesale giants, Saha Group and Etoile Kaito, have announced a strategic collaboration to leverage their extensive wholesale experience to support each other and introduce their products to international markets.
Published on 28/06/2024
» The 28th Saha Group Fair is now open, welcoming shoppers to the Fair & Fest concept, a brand new transformation that turns the fair into a festival in one event. Over 1,000 products are available amidst a lively and enjoyable atmosphere throughout the four-day event. The fair features innovations, new products, special events, fashion shows, competitions, and seminars, marking a historic occasion for Saha Group to announce its business direction in partnership with companies from China, Taiwan, Japan, and Thailand to venture into future growth opportunities.