Showing 1 - 10 of 166
The Mall Group Goes Full Throttle on ‘Retailtainment’
Published on 04/03/2026
» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.
Celebrate the Year of the Fire Horse around Bangkok and elsewhere
Life, Patcharawalai Sanyanusin, Published on 16/02/2026
» We're entering the Year of the Fire Horse tomorrow, with a string of festive celebrations presented at many leading shopping malls around town. They have been curated to bring fun and blessings for all of us with a passionate year full of energy, as suggested by this zodiac sign.
Sonos plugs into Bangkok with debut Thailand store at EMSPHERE
Komsan Jandamit, Published on 11/02/2026
» Sonos has officially planted its flag in Thailand with the opening of its first standalone store in the country, a move that signals both confidence in the local market and a growing appetite for premium home audio. Opened by TC Acoustic, Sonos' authorised distributor in Thailand, the new Sonos Store at EMSPHERE places the global audio brand firmly in the heart of Bangkok's fast-evolving lifestyle scene.
Guru's Weekly Buzz: Jan 30-Feb 5
Guru, Nianne-Lynn Hendricks, Published on 30/01/2026
» Guru By Bangkok Post's weekly pick of the most exciting products, activities, food and travel to indulge in.
Step into G-Dragon's mind at Emsphere
Life, Published on 13/01/2026
» Legendary icon G-Dragon will bring his entire universe to the Kingdom with "G-Dragon Media Exhibition: Übermensch In Bangkok" at Em Tower, 1st floor of Emsphere. It will kick off this Thursday and run daily from 10.30am to 9.30pm until Feb 15.
Event organisers still buoyant
Business, Molpasorn Shoowong, Published on 05/01/2026
» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.
Ring in the New Year
Life, Published on 30/12/2025
» Time runs so fast and now everyone is eager to say goodbye to all the unfavourable things they have endured throughout the year. Here are five venues in Bangkok where they can catch the last night full of fun and ring in the New Year with hope.
Em District ushers in 2026 with extravaganza
Guru, Pornchai Sereemongkonpol, Published on 29/12/2025
» Em District (Emporium, EmQuartier and EmSphere) joins forces with the Tourism Authority of Thailand, the Bangkok Metropolitan Administration and other partners in organising the "Extravaganza Sukhumvit Countdown 2026" on Dec 31.
Bangkok's most enchanting food carnival hits Emsphere
Life, Published on 29/12/2025
» Food lovers have until Jan 5 to indulge in delicious dishes during "Gourmet Winter Wondersquare 2025", at Em Market, ground floor of Emsphere, Sukhumvit Road.
Guru's Weekly Buzz: Dec 12-18
Guru, Published on 12/12/2025
» Guru By Bangkok Post's pick of the most exciting products, activities, food and travel to indulge in.