Showing 1 - 3 of 3
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Free Streaming Services Attract More Viewers -- and Advertisers
Business, Published on 21/06/2022
» Advertisers are increasingly turning to once-obscure streaming platforms with quirky names to reach people who aren't paying for cable TV or subscribing to streaming services.
Brand-Safety Firms See a Big Opening in Streaming TV
Business, Published on 10/10/2020
» Measurement and tech firms are working to develop brand-safety tools for advertising on streaming TV, a growing sector that lacks some of the infrastructure that advertisers expect in digital media.