Showing 1 - 9 of 9
Trust the key to success in digital realm
Business, Suchit Leesa-nguansuk, Published on 13/07/2022
» Trust and personalised services are the prevailing trends among Thai customers in the fast-changing digital world, according to a study by Salesforce, a global customer relationship management service provider.
Media spending to see 4% decline
Business, Suchit Leesa-nguansuk, Published on 22/07/2021
» The worsening pandemic situation and plunge in advertising budgets are expected to drive down media spending this year with a 4% year-on-year contraction to 72.1 billion baht -- a critical situation for the industry, according to Media Intelligence (MI), a creative and media planning agency.
Fresh wave threatens media spending
Business, Suchit Leesa-nguansuk, Published on 17/04/2021
» Thailand's media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency.
Hunkering down and tuning in
Business, Suchit Leesa-nguansuk, Published on 05/05/2020
» As the masses hunker down and work from home during the coronavirus pandemic, media consumption via TV, apps and social media is gathering pace -- and opening the door for brands to tap in.
Computer market flat on weak sales
Business, Suchit Leesa-nguansuk, Published on 20/12/2019
» The Thai computer market continues to be subdued this year, with a possible contraction of 0-3% in terms of unit sales as the sluggish economy takes a toll on the segment, say industry analysts.
Ad spending still sluggish
Business, Suchit Leesa-nguansuk, Published on 15/08/2019
» The sluggish economy and lack of consumer confidence continues to cause subdued media spending, with year-to-date ad expenses dropping 2% from the same period a year earlier, says researcher Media Intelligence Co (MI).
Single-digit growth in IT spending this year
Business, Suchit Leesa-nguansuk, Published on 27/03/2015
» Thailand's PC market saw flat growth in the first two months of this year on the back of a lacklustre economy and weak consumer sentiment.
Video boom to benefit advertising
Business, Suchit Leesa-nguansuk, Published on 03/05/2014
» The imminent fourth-generation wireless service, the proliferation of mobile devices and the opening of YouTube in Thailand is expected to trigger huge consumption of video content and advertising, says Digital Hub, a new online advertising agency.
Protests hurt smartphone sales
Business, Suchit Leesa-nguansuk, Published on 04/12/2013
» The ongoing political turmoil will hurt the local smartphone market this year, with sales dropping in the final two months for the first time, says a global research firm.