Showing 1 - 10 of 332
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Crypto mule account battle heats up
Business, Nuntawun Polkuamdee, Published on 15/04/2025
» The Securities and Exchange Commission (SEC) is stepping up efforts to crack down on digital asset mule accounts by tightening control on the use of foreign platforms for money laundering to protect the public.
Association seeks to hold off auction of 3500MHz band
Business, Komsan Tortermvasana, Published on 02/04/2025
» The Association of Digital Television Broadcasting (ADTEB) is vehemently opposed to the regulator's plan to auction off part of the 3500-megahertz spectrum.
Digital ad spending in Thailand to rise 10%
Suchit Leesa-nguansuk, Published on 27/03/2025
» Thai online ad spending this year is forecast to grow 10% to 35 billion baht, based on a gradual rebound of the local economy and intense competition in the digital sector, according to the Digital Advertising Association (Thailand) or DAAT.
#heyintrovert Campaign Wins Silver at MAT Award 2024
Published on 24/01/2025
» heygoody.com, a digital insurance brokerage platform operated by Ngern Tid Lor Public Company Limited (TIDLOR), continues its success by securing the Silver Award in the Brand Experience & Communication category for its #heyintrovert advertising campaign. This innovative campaign demonstrates the brand’s commitment to creating value and enhancing the customer experience, earning recognition at the prestigious Marketing Award of Thailand (MAT Award) 2024, organized by the Marketing Association of Thailand.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
TIDLOR Shines with Four Awards at AdPeople 2024
Published on 13/12/2024
» Ngern Tid Lor Public Company Limited (TIDLOR) has clinched four prestigious awards at the AdPeople Awards & Symposium 2024, organized by the Advertising Association of Thailand. The accolades, awarded for the impactful “heygoody” and “Ngern Tidlor” campaigns, underscoring the company’s unwavering dedication to promoting digital insurance accessibility and improving financial inclusion for underbanked customers.
TikTok planning to nurture financial understanding
Business, Suchit Leesa-nguansuk, Published on 22/11/2024
» TikTok is expanding beyond shoppertainment by offering financial edutainment content, in line with the trend of people seeking more financial knowledge to help manage the rising cost of living.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.